Neimans & Target Abomination

Neiman Marcus and Target released their much-talked-about holiday 2012 collaboration last week. I call it an abomination not a collaboration. This collection of random home and apparel items designed by well-known designers, like Carolina Herrera, Jason Wu, Rag and Bone, Tory Burch, Tracy Reese and Diane Von Furstenburg are poorly designed, low quality and strangely merchandised.  

The packaging is also big-box boring. They could have used high-end packaging to create a perceived value for the jewelry boxes, letter openers, lunch boxes, purses, glasses, dog accessories, etc. Instead they took the discount low-road and dished up the products to please the distribution center, not the customers.

This collection is just excess inventory and hype for Target stores and an embarrassment for the Texas-based bastion of luxury.  Shame on you Neiman Marcus, for putting your gold-plated name on some of the priciest drek I have ever seen. If you wanted to entice the aspirational luxury customer, you could have turned to your vendors to create some special value handbags, accessories, sweaters, tech cases and other compelling giftables. This Target collaboration can’t hold a soy candle to previous home runs like Liberty of London and Missoni. It will confuse and disappoint customers on both of the ends of the spectrum.

This public relations stunt has gone horribly wrong. These strange bedfellows have given birth to some very strange children. 

Products from the Neiman Marcus and Target holiday 2012 collaboration.

Products from the Neiman Marcus and Target holiday 2012 collaboration.

Dix&Pond is the blog of www.dixandpond.com Creative and strategic consulting for retail and wholesale apparel, shoe and consumer product companies.

Not So Basix Dresses

The best fashion has the ability to stop you in your tracks and take your breath away. I was transported by this tulle and crystal confection  by Basix Black Label. This dress is pure fantasy, the captivating promise of a Cinderella night. Maybe I could dance the lead in Swan Lake? This OMG dress is suited for an elegant Grace Kelly type chicster, ready to quietly steal the show and bring men to their wobbly knees.

This confection is D5154A by Basix Black Label.

This little confection by Basix is D5154A.

Basix Black Label (part of D+ I Fashion) is a wholesale manufacturer of cocktail, evening, special occasion dresses and dressy separates available at upscale stores such as Neiman Marcus. (See Basix Black Label.)

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