French Dressing – Summer 2013

We live in a global market of micro fashion trends. Apparel brands create their own reality to serve their fans. There are few really big trends that are so salable, so wearable, that they bubble up all over the market simultaneously. A tad nautical, combined with a pinch of early sixties ingénue, French Dressing is summer 2013’s most enchanting big fashion trend.

French Dressing is reminiscent of the endlessly chic style of French women, who are masters of remixing classics in fresh combinations. The contrast of gender-neutral graphic stripes and dots with full-blown feminine styling, delivers an irresistible knock out punch. The combination of sport and sweet is modern and ageless.

French Dressing is summer 2013's most chic and wearable trend.

French Dressing is summer 2013’s most chic and wearable trend.

The colors are summer’s most versatile neutrals, deep navy and pure white, sprinkled with a touch of bloody Mary and periwinkle blue.

Dresses are especially important including fit and flares, halters and shifts. There are both 60’s structured woven dresses and simple knit sheaths. Bottoms include white denim, boyfriend jeans and shorts, printed and lace shorts, pencil, short-flared and 5-pocket skirts. Tops include boat, cowl and crew necklines. Retro looking swimwear includes flattering under-wire bikinis and 50’s style one-pieces. Fabrications are very casual, such as twill/spandex, seersucker, cotton and linen knits.

The footwear is casual, with platform, tie and flat espadrilles, smoking slippers, pointy-toe flats and vulcanized sneakers. Slouchy straw totes, retro and aviator sunglasses complete the look.

Parlez-vous Français?

Dix&Pond is the blog of www.dixandpond.com Creative and strategic consulting for retail, wholesale apparel,  footwear, consumer products and branding agencies. Follow me to get the latest posts

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Timelessly Chic – Newport News

2012 is undoubtedly one of the most colorful years in women’s fashion. Neon color and uber brights will stop you in your “espadrille trodden” tracks. These enchanting hues can transport a working girl from cubicle to samba, in a flash of Tangerine Tango!

Amongst the colorful chaos stands a timeless, American, nautical inspired trend. I call it Newport News, elegant, simple, a tad preppy and screaming good taste. It perennially rears its lovely head in transitional seasons, like early spring and summer. Think dry cottons…canvas and twill, breezy voiles, openwork sweaters, rope soles and handles and leather luggage details. Simple two-toned stripes and nautical motifs are the primary graphics.

Newport News - American Nautical Trend for 2012

This is more of an important accessory story, than full-blown “down-on-the-docks” dressing. It can just be one refined item like J Crew’s sequined anchor top or as simple as a striped boat neck from Rugby. Make it modern by pairing refined pieces with more casual ones. Like sequins with denim or a sateen striped clutch with a rustic knit sweater. Bottoms include denim shorts, slim and flared jeans, as well as pleated long or short skirts.

In shoes, think fabric…espadrilles, ropey wedges, ballet flats, as well as boat shoes. For bags there are roomy fabric totes, wicker clutches, back packs and sturdy leather bags. Longchamp’s white Le Pliage totes are also perfect “nautical chic”.

Officer’s navy and sail white are the primary tones, but can be accessorized with brazen accents of banana, poppy, emerald or orange.

The best “Newport News “accessories and clothing can be found from the beloved, usual prepster suspects…Rugby, J Crew, Madewell, Kate Spade, Milly, Tory Burch, Sperry, Coach, Longchamp, and Ralph Lauren.

Newport News is a natural trend for home decor. The contrast of polished with casual textures, is perfect for an urban loft or coastal cottage.

Dix&pond is the blog of Dix& Pond Consulting.

 

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