For several years, shoe and handbag sales have been far more robust than women’s apparel. In an economic downturn, women turn to accessories for a wardrobe update. A strong new silhouette, pattern, status brand or colorful accessory can refresh existing apparel basics. It is not surprising that women have also turned to exciting and unusual colors and finishes in nail polish recently. Nail color is one of the fastest growing areas in beauty, as it gives a woman an inexpensive way to make a daring fashion statement. Beauty companies like the shoe and accessory manufacturers have continued to “up-the-ante” and offer color where no woman (or many manufacturers) dared to go in the past. They have created some of the most showstopping footwear lately and are getting paid for their risk taking. I expect this emotionally driven shoe trend to continue in seasons to come.
Who needs another basic black pant; but who can resist a pair of hot pink “life changing” sandals?
The hottest trend in shoes (and handbags) this year is strong, unabashed color and pattern. Bright, neon, pastel colors and prints are on sandals, wedges, espadrilles, pumps, platforms, two-tone oxfords, flats and athletic shoes. Personally, I couldn’t pass up orange patent wedges from J. Crew and was mesmerized by a yellow patent Ted Baker bag. Banana yellow? I have never owned a yellow accessory in my life.
Some of the best colorful shoes this season are from unexpected sources…Stuart Weitzman, Cole Haan and Nike. Great color and patterns can be found from J Crew, Tom’s, Sperry Topsider, Kate Spade, Fendi, Giuseppe Zanotti, Brian Atwood, Prada and many more.
Did you buy a colorful shoe this season?
Dix&pond is the blog of Dix& Pond Consulting.