English fashion often has a quirky sensibility to it. It can range from dowdy, dipped-in-color royal style to avant-garde street wear. Proper classics touched with a whimsical twist are also a hallmark of British design. The fascinator hats, worn by UK women at festive, formal occasions are a perfect example.
There are many UK fashion and beauty brands invading American shores. Burberry is the international superstar, but gaining terra firma are Hunter (the famous Wellington boots, shoes and bags), All Saints Spitalfields (progressive street fashion), Thomas Pink (shirt maker for men and women), Barbour (classic outerwear), Butter London nail color (trend setting color), Illamasqua cosmetics (“makeup for your alter ego”), and many more. Some of these companies have decades of brand history and others are relative newbies.
One of my favorites is the irreverent, colorful, ladylike Ted Baker. The London-based Ted Baker , was started by the designer in 1987, as a men’s shirt company and now makes menswear, womenswear, accessories, fragrance, skincare, footwear, eyewear and watches. They are especially known for their feminine colorful sportswear, accessories and whimsical handbags. The unique personality of the brand stands out in a vanilla retail landscape. I’m especially enamored with his patent leather bags, clutches and printed vinyl totes.
Ted Baker has their own international retail stores and is found at better retailers like Bloomingdale’s and Nordstrom. Preferring not to advertise, they have grown mostly by word of mouth. Now you are in on secret!