Street Smarts – Red Hot Athletic Style

It is survival of the fittest in the urban jungle. Fitness is power. Women are increasingly turning to power workouts such as CrossFit, strength training and boxing. There is also an empowering trend in athletic apparel. It is urban inspired, edgy and sexy. I call it Street Smarts.

The lines are blurred between what was once strictly apparel for the gym and casual sportswear. Men and women are mixing the two in a sporty mélange that goes in and out of the gym. “Athleisure” is the new normal in casual; because it is comfortable, durable and empowering. Lululemon and Under Armour were the birth parents, but now it’s pervasive.

Edgy, urban styling is trending in athletic apparel.

Edgy, urban styling is trending in athletic apparel.

Street Smarts mixes lounging tomboy with hormone-charged bad girl. It is feminine and masculine. Think retro boxing gym.

Body conscious leggings and comfy sweats are the key bottoms. Look for “townie bad boy” outerwear like hoodies and baseball jackets. Important details on tops are radical back interest, sheer and mesh insets. Knit dresses are a key element of Street Smarts worn with leggings. Neoprene, metallics and zipper details add a structured, modern city touch.

Graphics include assertive text and smoky abstract prints. Footwear includes high-top and retro sneakers and combat boots, such as Dr. Marten’s. Backpacks, retro gym bags, baseball caps and headbands complete the look.

The color is grounded by sooty black, heather greys and white, but can be popped with an extroverted color like hot pink or citrine or softened with a pastel like blush or lilac.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

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