Most ecommerce companies say they their number one goal is to increase visitor traffic and conversions.
The Internet is enormously competitive and crowded today. BTC and BTB ecommerce companies need to be doing everything possible to be found in searches and from online and offline marketing techniques. This is equally important for startups, established brands and long time retail websites.
Some startup entrepreneurs have a great looking website and are surprised by how few sales they are making. They frantically wonder, “How can I get more viewers to my site?” Some retailers have been selling online for years and see visits to their site down trending and bounces rising. They are in panic mode asking “Why is my site getting less traffic and conversions? Should we be trying new marketing strategies or a redesign?”
There are many things you can do to improve your traffic. Here is an eight point checklist on the best ways to increase visits to your fashion apparel, accessory, footwear, home or consumer product site. CLICK TO READ THE CHECKLIST.
The Dix & Pond Blog is the blog of Dix & Pond Consulting, a Boston-based, company that consults on business and brand strategy, product development, creative direction, merchandising and executive coaching for apparel, footwear, home & consumer products companies.
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