Color Trends 2016/2017 Going Green

The green color family is trending for spring 2016/17.

The green color family is trending for spring 2016/17.

It’s time for change. Green is the color of renewal and rebirth. Going green is a huge fashion color trend for spring 2016/2017. Especially alluring is lady-like, retro pistachio, my vote for color of the season. Also important are rich emerald, olive, dried basil and deep-woods green.

Olives are highly versatile classic neutrals. They are important for safari and military inspired looks and make perfect foils for a range of colors. They pair well with reds, yellows, oranges, pinks, blues and  purples. Olives looks especially sophisticated with the fashionable ultra-pales.

The olives will be key anchors for bottoms, outerwear, tops, shoes and bags. Emerald and pistachio sing on active, tops, career, dresses, accessories, swim and lingerie.

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Do Fall Short This Season

Salt and pepper, black and white, sweet and sour, contrast brings things to life. The short story is, cropped tops are one of the big fashion trends for Fall 2014. Major trends are in short supply this season, but the mixing of proportions will give you a style update in short order. There are many ways to wear this modern look without short-changing yourself.

Cropped tops and are trending for fall. Layer over tops and tees.

Cropped tops and are trending for fall. Layer over tops and tees.

This is the long and short of it.  If you have the abs, rock the cropped top over pants or long to medium length skirts. I don’t recommend wearing this to the office unless you want your career to be short and sweet. For a wearable look, pair cropped sweaters and tops with longer layering pieces and shirts. This is the way to get a serious style boost without the doing the crunches or “walking a short plank” in the office.

Proceed with caution, midriff baring tops over short shorts and ultra-mini skirts take the look from tasty to torrid. If that is what you are after, it’s to guaranteed to please!

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Sweet Things – Fall Fashion Power Trend

The pleasure of fashion is the ability to transport the wearer and captivate the observer. Fashion is a game, played well, by a scarce few who understand its incredible power.  Fashion choices can help one transcend mere mortal status. Think of the ability of black leather to dominate, a Navy uniform to officiate or all white to glamorize.

Nothing is so sensual, so alluring, so downright sexy as the “Sweet Things” trending in fall fashion. These girly, fitted, ruffly, lacy, pleated, cropped, sheer, sequined and embellished items have the ability to bring men to their knees.  Women get caught in their emotional web and can’t resist the impulse. Think legal nudity.

Power trend: Sweet and sexy blush items for fall.

Power trend: Sweet and sexy blush items for fall.

Most often, these trouble-making tops, dresses, handbags, shoes, sweaters, active wear, bras, panties and skirts are in delicate shades of blush pink.  Look for these delicate colors in beauty lines, as well.

Caution, there can be too much of a good thing. Wear them tonally or in single servings. Pair sweet pieces with edgier ones like jeans or leather jacket. Pair with grey, navy or maroon. Head-to-toe blush pink can lead to a matronly sugar rush.

Look to Herve Lerger, Ted Baker, Tory Burch, Club Monaco, BCBG, Zara, La Perla, Athleta, etc. for some of the best Sweet Things.

 

For color seasonal color forecasts, see COLORSCOOP.

 Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Fall 2014 Color Trend- Grape Escape

Purple is a color with multiple personalities. It’s fans include a huge range, hipsters, outdoor geeks and the hottest of hot femme fatales. Purple  has a rebellious streak and is the color of royalty. Not to mention, it flatters just about everyone and is endlessly feminine. This powerhouse color is taking a walk on the red-casted side for fall 2014 and will continue for 2015.

Look for soft tender and dusty lilac, purple rose, red grape and the deepest red plum in sexy lingerie, athletic wear, dresses, tops, sweaters, jeans, outerwear, handbags, accessories, jewelry and shoes. These godly shades are fabulous paired tonally, with grey, olive, navy, pinks and berries.

Red-casted purples are dominant for Fall 2014-15

Red-casted purples are dominant for Fall 2014-15

 

For color seasonal color forecasts, see COLORSCOOP.

 Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

 

Metal Urge for Home & Fashion

Our obsession with casual living, dressing and entertaining refuses to wane. At the same time, there is a serious trend in the “glamming of casual”. It is expressed in our urge for metal. Silver, gold and rose gold metallic looks, pervade all-things-casual… chunky sweater knits, tees, deconstructed totes, rustic espadrilles, thong sandals, outerwear, sneakers, jeans, even the ultimate hipster Birkenstock. Lustrous metal has invaded the home in rustic textiles, pillows, baskets and glamorously irregular, hand-hammered metal or molded serve ware, trays and frames. Perhaps we are craving the luxe status of metal in a sea of laid-back sameness?

Metallic is a big trend in casual fashion and home décor.

Metallic is a big trend in casual fashion and home décor.

Metallic is the perfect textural foil in home decor and elevates a neutral color scheme to royal status. Layering of low-luster metals in the home enhances their innate richness.

In fashion, metallic clothes and accessories speak a modern language, when used as a single, bold statement at a time. Metal apparel and accessories provide a similar textural contrast to sophisticated neutrals and solids. Pairing metal with casual items like jeans, spotlight the notable against the vanilla masses. Wearing more than one metallic item at a time (other than jewelry) and the wearer may slip down a steep and matronly slope.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

 

Wrong Prescription for Coach’s Ills

Coach continues its downward slide. Sales in 3rd quarter 2015, dropped 15%. Some blame currency issues and the over-proliferation of outlet stores. Note to leadership, it’s the merchandise. Stuart Vevers strategy is stodgy, European and not much fun. The sleepy handbags are more matron than Millennial. Note to pundits, Millennials love outlet shopping. I still contend that their turnaround strategy is seriously flawed and too dependent on overly competitive apparel. I wrote this post in 2014 and not much has changed except Michael Kors and Kate Spade are hitting some headwinds, as well.

Coach’s 2014 first quarter profit fell 20%, while aspirational fashion rivals such as Michael Kors and Kate Spade continue to ratchet impressive gains. Coach experienced a steep drop in North American accessories sales. Coach’s strategy for slumping sales is a planned full lifestyle assortment, to include apparel and a greater emphasis on higher priced bags over $400, the volume sweet spot.  They recently hired a new creative director Stuart Vevers, to take over for Reed Krakoff (who is resigning); his first product introductions will be in Fall 2014.

Coach spring 2014 styles

Coach spring 2014 styles

As a Coach watcher and stock holder, this strategy goes down like bad medicine. Instead of aiming to win in the sweet spot, they are abdicating to the competition. Michael Kors’ apparel is a footnote to his successful handbags, watches and shoes. Kate Spade offers some of the most whimsical, colorful, bags, shoes and accessories and apparel is secondary. Tory Burch is a shoe and bag story with apparel paling in comparison.

Accessories are the democratic categories in which women of all ages and sizes can play, women’s apparel is stuck in a highly competitive funk.

Coach was riding high, in the early 2000’s. Their then colorful, fresh, “C” logoed bags were the “it” bags for the aspirational designer masses. Over time, they became ubiquitous, as every hairdresser and soccer mom carried them. As they down-trended, they didn’t follow with renewed  innovation, instead made the critical mistake of looking back and doing a rehash of the sturdy, vintage Legacy styles. These unrefined bags, although colorful, looked like a clunky 1980’s LeBaron instead of a chic 2013 Audi. The competition was forging ahead with exciting materials, color and patterns, like Michael Kors’ glam styles, Kate Spade’s playful totes and tech cases, the silicone Furla Candy bag and styles by Rebecca Minkoff, Marc Jacobs, Ted Baker and Longchamp.

The current assortment is sleepy at best. It feels like a lightly-veiled nod to Salvatore Ferragamo. They played it safe and sexless. There is no emotional must-have draw. Even with 25% off coupons, one is hard pressed to spend the deal. The prospect of a larger selection in the $600 plus range is a miscalculation of opportunity. They need to focus on modern, forward  materials, shapes and details in the $400 range sweet spot; then offer additional showstoppers in the $600 plus range.

Coach went too safe.

Coach went too safe.

A  key asset for Coach is their well-priced, quality shoe line. They offer slightly more wearable shoe heights than Kors and at prices lower than Kate Spade. I hope they don’t think they need to raise prices and heel heights to get a new customer. Maintain the $198 average price point and expand the selection to include more options of fashion-forward sandals, pumps, wedges, loafers and boots.

This great American brand has had a small stumble. When you take fashion risks as good brands do, you will trip-up sometimes. This brand has a cold, but certainly isn’t terminal. They just need the right prescription for renewed health.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Great New Color Trend Service

Are you a little bored with the same old color trend services year after year? Any design director who has been in the business for while starts to recognize the color service without seeing the label. A bigger problem is that many pricey forecasts come out about 18 months in advance. How can they be right? Fashion designers should strive to work closer to season.

Introducing a new women’s color trend service called COLORSCOOP. What sets it apart, is it comes out closer to the season (about 12 months in advance) and is chock full of beautiful, current images to support the forecast. This exciting service comes as a wired-bound book, with Pantone textile references and understandable commentary. Created by a design director for design directors and an economical $295 per season.

A page from spring 2015 Colorscoop.

A page from spring 2015 Colorscoop.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Hot Shoe Trend-It’s Good To Be Bad

“When I’m good, I’m very good, but when I’m bad, I’m better,” so goes the famous quote from May West.

A red-hot holiday 2013 shoe trend is take-no-prisoners, bad-girl shoes. This badass footwear includes moto and over the knee boots , ultra pointy flats and towering pumps decorated with metal studs. Live dangerously and watch them fall into line. Men will swoon. These power shoes mean business, I’m talking monkey business!

It's good to be bad. Badass shoes are red-hot for 2013!

It’s good to be bad. Badass shoes are red-hot for 2013!

Some of the best are from Frye, Michael Kors, Stuart Weitzman, Valentino, Christian Louboutin, Sam Edelman, Burberry, etc. Wear with caution as these shoes could get you arrested for disturbing the peace!

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel,  footwear, consumer products and branding agencies. Follow me to get the latest posts

Motor Trend

Every season has a defining fashion item or two, for fall 2013,  it’s the moto jacket. Moto is slang for the omnipresent motorcycle influenced jackets, taking to the streets on every level of the contemporary market. Be it buttery or faux leather or some sort of coated twill, they are cleanly urbane or encrusted with industrial zippers and studs. There are biker, bomber, baseball, denim, quilted and draped jacket styles.

Leather and leather-looks have been gaining speed since last year, for women and men. Items include jackets, vests, jeans, dresses, tops, skirts and leggings. Leather details, trim, fronts or sleeves are found on sweaters, tee shirts, jackets, jeans and leggings. A touch of leather adds bad-ass sass. The moto-jacket is the must-have piece!

Get your moto on with fall 2013's must-have leather jackets!

Get your moto on with fall 2013’s must-have leather jackets!

These easy riders are found in almost every fashion collection including Burberry, Vince, Theory, Helmut Lang, Elie Tahari and most other contemporary and designer lines. They also are also found at democratic prices in places like Forever 21 and Zara.

Leather up and take control, these power pieces have a way of taking the air out of the room. Moto jackets are worth the investment as they have classic attitude and the life span of a denim jacket. Pair with jeans for play or cashmere for the boardroom. Show who’s boss at work or throw over a sequin dress to edge up the night. They rock with camo jeans for tough-as-nails chic or soften the blow, by pairing with a feminine pastel skirt or top. Get your moto on and hit the road!

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel,  footwear, consumer products and branding agencies. Follow me to get the latest posts

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