Great New Color Trend Service

Are you a little bored with the same old color trend services year after year? Any design director who has been in the business for while starts to recognize the color service without seeing the label. A bigger problem is that many pricey forecasts come out about 18 months in advance. How can they be right? Fashion designers should strive to work closer to season.

Introducing a new women’s color trend service called COLORSCOOP. What sets it apart, is it comes out closer to the season (about 12 months in advance) and is chock full of beautiful, current images to support the forecast. This exciting service comes as a wired-bound book, with Pantone textile references and understandable commentary. Created by a design director for design directors and an economical $295 per season.

A page from spring 2015 Colorscoop.

A page from spring 2015 Colorscoop.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

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French Dressing – Summer 2013

We live in a global market of micro fashion trends. Apparel brands create their own reality to serve their fans. There are few really big trends that are so salable, so wearable, that they bubble up all over the market simultaneously. A tad nautical, combined with a pinch of early sixties ingénue, French Dressing is summer 2013’s most enchanting big fashion trend.

French Dressing is reminiscent of the endlessly chic style of French women, who are masters of remixing classics in fresh combinations. The contrast of gender-neutral graphic stripes and dots with full-blown feminine styling, delivers an irresistible knock out punch. The combination of sport and sweet is modern and ageless.

French Dressing is summer 2013's most chic and wearable trend.

French Dressing is summer 2013’s most chic and wearable trend.

The colors are summer’s most versatile neutrals, deep navy and pure white, sprinkled with a touch of bloody Mary and periwinkle blue.

Dresses are especially important including fit and flares, halters and shifts. There are both 60’s structured woven dresses and simple knit sheaths. Bottoms include white denim, boyfriend jeans and shorts, printed and lace shorts, pencil, short-flared and 5-pocket skirts. Tops include boat, cowl and crew necklines. Retro looking swimwear includes flattering under-wire bikinis and 50’s style one-pieces. Fabrications are very casual, such as twill/spandex, seersucker, cotton and linen knits.

The footwear is casual, with platform, tie and flat espadrilles, smoking slippers, pointy-toe flats and vulcanized sneakers. Slouchy straw totes, retro and aviator sunglasses complete the look.

Parlez-vous Français?

Dix&Pond is the blog of www.dixandpond.com Creative and strategic consulting for retail, wholesale apparel,  footwear, consumer products and branding agencies. Follow me to get the latest posts

I started my career as a knitwear designer, so I will always have a passionate love affair with sweaters. The stores are filled with some of the most irresistibly cozy, sporty and whimsical knits seen in many seasons. Knits have their fashion ups and downs, but we are currently spinning in one of the biggest sweater cycles in years.

Sweaters are the dominant apparel category for holiday 2012. Fresh shapes, colorblocks, fairisles, metallics, embellished and quirky intarsias are everywhere. When intarsias come back in style, you know you are in full-blown knitwear revival.  I suspect sweaters will be standout sellers for 4th quarter 2012 and will be back with a vengeance for 2013.

Shape is the biggest story with a flair for the dramatic. These scene-stealers are easy and oversized.  There are voluminous cardigans, off-the shoulder scoop necks, batwings, kimonos, crops and capes. Details include uneven hems, ties, wraps, outside seaming, sporty details and back interest. The silhouettes are full- fashioned or sewn into radically new shapes. Outside seaming is used to tailor and create interest.  Oversized shapes tend to have some close to the body element, like tight sleeves on a boxy wide crop. Dramatic necklines include oversized cowls, deep v’s, shawls, wide scoops and mega ruffles.

Color is either wearable sumptuous neutrals, especially greys and navy or mouth-watering bright and bold.

Gauges are either very chunky or drapey, soft fine gauge.

Fibers are soft and inviting, not itchy or harsh. Cashmere and merino wool dominate in fine gauge. For chunky machine knits there are complex blends of soft, lightweight wools, acrylics and slub yarns.

Techniques include machine and hefty hand knit Jacquards, fine gauge intarsias, pieced and patched materials and stitches, color blocking, cables, sporty details, embellished  jeweled collars and  bibs and ribs of all weights.

Here is a roundup of the looks:

Dix&Pond is the blog of www.dixandpond.com Creative and strategic consulting for retail and wholesale apparel, shoe and consumer product companies. Contact us for custom trend analysis, creative direction, strategic marketing, brand profiles, merchandising, etc.

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