Color Trends 2016/2017 Going Green

The green color family is trending for spring 2016/17.

The green color family is trending for spring 2016/17.

It’s time for change. Green is the color of renewal and rebirth. Going green is a huge fashion color trend for spring 2016/2017. Especially alluring is lady-like, retro pistachio, my vote for color of the season. Also important are rich emerald, olive, dried basil and deep-woods green.

Olives are highly versatile classic neutrals. They are important for safari and military inspired looks and make perfect foils for a range of colors. They pair well with reds, yellows, oranges, pinks, blues and  purples. Olives looks especially sophisticated with the fashionable ultra-pales.

The olives will be key anchors for bottoms, outerwear, tops, shoes and bags. Emerald and pistachio sing on active, tops, career, dresses, accessories, swim and lingerie.

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Hot Shots – Warm Up to Summer 2015

Warm up to the sexy, sultry colors of spring/summer 2015 in endless shades of coral, pink, orange and red. These uber-feminine shades make scene stealers out of life’s understudies. This fashion trend is what impulse purchases and standing o’s are made of.

Warm colors are trending for spring/summer 2015.

Warm colors are trending for spring/summer 2015.

Hot shots of color take center stage on dresses, tops, jeans, active, swimwear, lingerie, shoes, sandals, handbags and accessories. They look especially modern paired in tonal combinations, accented with white or light neutral browns, to avoid an epic sugar rush.

Most notable shades are impatien coral, ripe tomato, begonia, juicy pink and blush. Expect this salable color trend to do an encore in 2016 apparel and footwear collections.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Street Smarts – Red Hot Athletic Style

It is survival of the fittest in the urban jungle. Fitness is power. Women are increasingly turning to power workouts such as CrossFit, strength training and boxing. There is also an empowering trend in athletic apparel. It is urban inspired, edgy and sexy. I call it Street Smarts.

The lines are blurred between what was once strictly apparel for the gym and casual sportswear. Men and women are mixing the two in a sporty mélange that goes in and out of the gym. “Athleisure” is the new normal in casual; because it is comfortable, durable and empowering. Lululemon and Under Armour were the birth parents, but now it’s pervasive.

Edgy, urban styling is trending in athletic apparel.

Edgy, urban styling is trending in athletic apparel.

Street Smarts mixes lounging tomboy with hormone-charged bad girl. It is feminine and masculine. Think retro boxing gym.

Body conscious leggings and comfy sweats are the key bottoms. Look for “townie bad boy” outerwear like hoodies and baseball jackets. Important details on tops are radical back interest, sheer and mesh insets. Knit dresses are a key element of Street Smarts worn with leggings. Neoprene, metallics and zipper details add a structured, modern city touch.

Graphics include assertive text and smoky abstract prints. Footwear includes high-top and retro sneakers and combat boots, such as Dr. Marten’s. Backpacks, retro gym bags, baseball caps and headbands complete the look.

The color is grounded by sooty black, heather greys and white, but can be popped with an extroverted color like hot pink or citrine or softened with a pastel like blush or lilac.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Blue Color Worker Spring/Summer 2015

Looking at 25″ of snow outside, I’m big-time craving the blue skies of spring and summer 2015. One consolation is that we will be seeing a lot of blue in fashion over the next few months. The “Blue Color Worker” is the backbone of America in deepest navy, Air Force blue, royal, periwinkle, tender baby and blue tint.

The perennial favorite color will be front and center in fashion on everything from handbags, tops, sweaters, dresses, jeans, outerwear, active apparel, accessories, swimwear, shoes, etc. There will be a range of denim washes from light to very dark as well as solid dyed twills.

As MVP of the color spectrum, it can morph sharply nautical, softly sensual or boho seventies. Versatile blue is a power player, the king of casual and an intoxicating pastel.

Pair blues tonally or use navy as a neutral foil against bright primaries, such as navy and citrusy yellow. Navy with tinted pastels are chic and sexy. Combine the spectrum of blues with shades of grey, khaki or optic white.

Blue is the hardest working color family for spring/summer 2015.

Blue is the hardest working color family for spring/summer 2015.

For color seasonal color forecasts, see COLORSCOOP.

 Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Sweet Things – Fall Fashion Power Trend

The pleasure of fashion is the ability to transport the wearer and captivate the observer. Fashion is a game, played well, by a scarce few who understand its incredible power.  Fashion choices can help one transcend mere mortal status. Think of the ability of black leather to dominate, a Navy uniform to officiate or all white to glamorize.

Nothing is so sensual, so alluring, so downright sexy as the “Sweet Things” trending in fall fashion. These girly, fitted, ruffly, lacy, pleated, cropped, sheer, sequined and embellished items have the ability to bring men to their knees.  Women get caught in their emotional web and can’t resist the impulse. Think legal nudity.

Power trend: Sweet and sexy blush items for fall.

Power trend: Sweet and sexy blush items for fall.

Most often, these trouble-making tops, dresses, handbags, shoes, sweaters, active wear, bras, panties and skirts are in delicate shades of blush pink.  Look for these delicate colors in beauty lines, as well.

Caution, there can be too much of a good thing. Wear them tonally or in single servings. Pair sweet pieces with edgier ones like jeans or leather jacket. Pair with grey, navy or maroon. Head-to-toe blush pink can lead to a matronly sugar rush.

Look to Herve Lerger, Ted Baker, Tory Burch, Club Monaco, BCBG, Zara, La Perla, Athleta, etc. for some of the best Sweet Things.

 

For color seasonal color forecasts, see COLORSCOOP.

 Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Fall 2014 Color Trend- Grape Escape

Purple is a color with multiple personalities. It’s fans include a huge range, hipsters, outdoor geeks and the hottest of hot femme fatales. Purple  has a rebellious streak and is the color of royalty. Not to mention, it flatters just about everyone and is endlessly feminine. This powerhouse color is taking a walk on the red-casted side for fall 2014 and will continue for 2015.

Look for soft tender and dusty lilac, purple rose, red grape and the deepest red plum in sexy lingerie, athletic wear, dresses, tops, sweaters, jeans, outerwear, handbags, accessories, jewelry and shoes. These godly shades are fabulous paired tonally, with grey, olive, navy, pinks and berries.

Red-casted purples are dominant for Fall 2014-15

Red-casted purples are dominant for Fall 2014-15

 

For color seasonal color forecasts, see COLORSCOOP.

 Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

 

Women’s 5 Fall 2014 Fashion Essentials

Stylish women seem effortlessly modern and have a certain je ne sais quoi. What’s the secret? They understand that a great wardrobe is a continuous evolution not a revolution. The fashion-savvy build upon their curated closet seasonally, with a handful of new items that have the power to change everything. Here is my round-up of five essential, trend-right items for Fall 2014, that will simply give you an up-to-the minute look:

Fall 2014 Fashion Must-Haves

Fall 2014 Fashion Must-Haves

1.  The slip-on sneaker. Sneaker style is white-hot. The not-so-humble “slip-on” in modern materials, such as metallics, leather, quilted, perforated, printed or embroidered, has my vote for the casual shoe of the season. Pair them with jeans, skirts, dresses, athletic pants, just about everything, for a comfy update to your fall footwear wardrobe. Think Vans, Steve Madden, Dolce Vita, Tory Burch, Michael Kors, Joie, Vince, Prada, Stella McCartney, Jimmy Choo and just about all the usual suspects.

2. The clutch bag. There is something so elegant, so fresh , “clutching” a bag when everyone else is schlepping a sack over their shoulder. The clutch is a sure glam-slam.

Clutch bags come in envelope or clasp styles or and the more user-friendly wristlet clutch; either way it is an instant fall 2014 style update. I particularly like them in a pop of color, textural metallic or animal print, paired with neutral clothing. Check out Valentino, Alexander Wang, Marni, Proenza Schouler, Smythson, Tory Burch, Michael Kors, Ted Baker, Kate Spade, BCBG and many more.

3. The athletic jean. Jeans are down-trending as women are wearing athletic or “athleisure” looks in and out of the gym. The trend has gone beyond basic yoga pants to spandex blend and nylon pants in 5-pocket jean-styling, cuffed sweats, boyfriend shapes, cargo details, etc.

Pair fitted pants with an oversized sweater, layered tops or sexy top for the gym. Pair baggy sweats, boyfriends or cargos with smaller, close to the body tops. See some of the best at Athleta, Carbon 38, and Net-a-Sporter.

4. The graphic top. “If you see something, say something”. The lowly graphic tee or top has been elevated to fashion status this season. Words have the power to express something about the wearer, simply amuse, suggest or confuse the audience. Text is powerful and playful, a small investment for an instant seasonal update. Look for intarsia sweaters and printed sweats and tees from Madewell, J Crew, Zara, Pam and Gela, Haute Hippie, Free People, Current/Elliott, Alexander McQueen, etc.

5. New outerwear. Outerwear is daily wear and more people see us with our coats on than off. An investment in an updated trench, parka or jacket can change-up your current wardrobe and attitude in an instant.

Look for down-filled, shine, quilted, luxe leathers, pop colors and metallics in puffers, 3/4 styles and cropped moto jackets. I particularly like casual styling in upscale materials. My favorites include Moncler, Burberry, Barbour, SAM., Mackage, Via Spiga and Uniglo.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

 

Fall 2015 Fashion Colors for Women

Are you a little bored with the same old color trend services year after year? Any design director who has been in the business for while starts to recognize the color service without seeing the box. A bigger problem is that many pricey forecasts come out about 18 months in advance. How can they be right? Fashion designers should strive to work closer to season.

Check out a new women’s color trend service for sportswear, active wear, dresses, accessories, intimate and footwear called COLORSCOOP. What sets it apart, is it comes out closer to the season (about 12 months in advance) and is chock full of beautiful, current images to support the forecast. This exciting service comes as a wired-bound book, with Pantone textile references and understandable commentary. Created by a design director for design directors and an economical $495 per season. Get the scoop now, SEE COLORSCOOP for immediate delivery.

Colorscoop is easy-to-use, salable and economical.

Colorscoop is easy-to-use, salable and economical.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Metal Urge for Home & Fashion

Our obsession with casual living, dressing and entertaining refuses to wane. At the same time, there is a serious trend in the “glamming of casual”. It is expressed in our urge for metal. Silver, gold and rose gold metallic looks, pervade all-things-casual… chunky sweater knits, tees, deconstructed totes, rustic espadrilles, thong sandals, outerwear, sneakers, jeans, even the ultimate hipster Birkenstock. Lustrous metal has invaded the home in rustic textiles, pillows, baskets and glamorously irregular, hand-hammered metal or molded serve ware, trays and frames. Perhaps we are craving the luxe status of metal in a sea of laid-back sameness?

Metallic is a big trend in casual fashion and home décor.

Metallic is a big trend in casual fashion and home décor.

Metallic is the perfect textural foil in home decor and elevates a neutral color scheme to royal status. Layering of low-luster metals in the home enhances their innate richness.

In fashion, metallic clothes and accessories speak a modern language, when used as a single, bold statement at a time. Metal apparel and accessories provide a similar textural contrast to sophisticated neutrals and solids. Pairing metal with casual items like jeans, spotlight the notable against the vanilla masses. Wearing more than one metallic item at a time (other than jewelry) and the wearer may slip down a steep and matronly slope.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

 

Wrong Prescription for Coach’s Ills

Coach continues its downward slide. Sales in 3rd quarter 2015, dropped 15%. Some blame currency issues and the over-proliferation of outlet stores. Note to leadership, it’s the merchandise. Stuart Vevers strategy is stodgy, European and not much fun. The sleepy handbags are more matron than Millennial. Note to pundits, Millennials love outlet shopping. I still contend that their turnaround strategy is seriously flawed and too dependent on overly competitive apparel. I wrote this post in 2014 and not much has changed except Michael Kors and Kate Spade are hitting some headwinds, as well.

Coach’s 2014 first quarter profit fell 20%, while aspirational fashion rivals such as Michael Kors and Kate Spade continue to ratchet impressive gains. Coach experienced a steep drop in North American accessories sales. Coach’s strategy for slumping sales is a planned full lifestyle assortment, to include apparel and a greater emphasis on higher priced bags over $400, the volume sweet spot.  They recently hired a new creative director Stuart Vevers, to take over for Reed Krakoff (who is resigning); his first product introductions will be in Fall 2014.

Coach spring 2014 styles

Coach spring 2014 styles

As a Coach watcher and stock holder, this strategy goes down like bad medicine. Instead of aiming to win in the sweet spot, they are abdicating to the competition. Michael Kors’ apparel is a footnote to his successful handbags, watches and shoes. Kate Spade offers some of the most whimsical, colorful, bags, shoes and accessories and apparel is secondary. Tory Burch is a shoe and bag story with apparel paling in comparison.

Accessories are the democratic categories in which women of all ages and sizes can play, women’s apparel is stuck in a highly competitive funk.

Coach was riding high, in the early 2000’s. Their then colorful, fresh, “C” logoed bags were the “it” bags for the aspirational designer masses. Over time, they became ubiquitous, as every hairdresser and soccer mom carried them. As they down-trended, they didn’t follow with renewed  innovation, instead made the critical mistake of looking back and doing a rehash of the sturdy, vintage Legacy styles. These unrefined bags, although colorful, looked like a clunky 1980’s LeBaron instead of a chic 2013 Audi. The competition was forging ahead with exciting materials, color and patterns, like Michael Kors’ glam styles, Kate Spade’s playful totes and tech cases, the silicone Furla Candy bag and styles by Rebecca Minkoff, Marc Jacobs, Ted Baker and Longchamp.

The current assortment is sleepy at best. It feels like a lightly-veiled nod to Salvatore Ferragamo. They played it safe and sexless. There is no emotional must-have draw. Even with 25% off coupons, one is hard pressed to spend the deal. The prospect of a larger selection in the $600 plus range is a miscalculation of opportunity. They need to focus on modern, forward  materials, shapes and details in the $400 range sweet spot; then offer additional showstoppers in the $600 plus range.

Coach went too safe.

Coach went too safe.

A  key asset for Coach is their well-priced, quality shoe line. They offer slightly more wearable shoe heights than Kors and at prices lower than Kate Spade. I hope they don’t think they need to raise prices and heel heights to get a new customer. Maintain the $198 average price point and expand the selection to include more options of fashion-forward sandals, pumps, wedges, loafers and boots.

This great American brand has had a small stumble. When you take fashion risks as good brands do, you will trip-up sometimes. This brand has a cold, but certainly isn’t terminal. They just need the right prescription for renewed health.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

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