If you asked an average American woman to name five fine jewelry brands she would probably say Tiffany’s, David Yurman, Harry Winston and after that would probably be left scratching her head for more. Even though the fine jewelry industry is in the “fashion business”, somehow fine jewelry brands don’t seem to bubble up in the public consciousness. I think the industry has billed themselves as sellers of boring commodities versus being “must-have” fashion brands in their own right. It is an industry asleep at the wheel, still dominated by small local retailers and dull-as-dust mall stores. Most style icons pine for the bolder statements created by the so-called “fashion jewelry” (costume) companies, currently dominated by Kate Spade, Michael Kors, Marc Jacobs, J Crew, BCBG and others.
Then there is Ippolita. This Tuscan-born, Italian-American designer of contemporary fine jewelry is soon-to-be a bigger household name. Ippolita is coming on strong with her marketing of modern precious jewelry for the fashion obsessed. Her online and traditional media is sexy and compelling in a trendsetting, casual style. This multi-disciplinary sculptress, glass artist and acclaimed jewelry designer started in private label costume jewelry in the 90’s and then introduced her first fine jewelry collection in 2000.
Her modern risk-taking designs and casually layered style is destined for brand greatness in a sea of solitaires and yawn-inducing tennis bracelets. She layers bold, handcrafted pieces encrusted with gems in a modern melange. Wake up and smell the espresso, this quiet little Ferrari is passing everyone on the right! Ippolita is poised to take advantage of the sturdy luxury market; as she doesn’t dish up the same safe, traditional styling found in most fine jewelry.
I have particularly fallen for her Riviera Sky (multi-colored stones set in 18K gold), Glamazon (bold silver and gold classic statement pieces like 3″ hoops and chains), Rock Candy (gemstones set in contemporary gold and silver settings) and Rose (rose gold collection of solid metals).