Big Runway for Michael Kors

The Gia Satchel from Michael Kors for Spring 2012.

The Gold Python Michael Kors "Gia" Satchel

Michael Kors Holdings, LTD recently announced their first quarterly earning report since their recent successful IPO, on December 15. Not surprisingly , they were exceptional, in fact their revenues were up for third quarter by 67.9% and comp store sales were up 38%. The red-hot company is planning to open 20-30 more stores in North America in fiscal 2013, as well as many more stores in Europe and Japan.

Michael Kors’ business today is a hard-won success after a long career of ups and downs. His appearance in Project Runway helped to make him a household name in the US, but his brand speaks for itself. The company offers the designer Michael Kors luxury collection and the aspirational Michael Michael Kors lower priced line. He has created an urbane brand of sexy, glamorous pieces for sophisticated city slickers (or wannabes). There is no doubt about what you can expect in his free-standing stores: sharp and sexy shoes, statement signature bags, bold  jewelry, power-hungry watches and tight collections of sleek, wearable apparel. His direct, social and online marketing are unswervingly messaged. 

Clear brand vision gets rewarded with growth consistent with the size of your market niche, i.e. Ralph Lauren, Coach, Anthroplogie, Lululemon, Vera Bradley, etc. Kors aspirational luxury niche is a large and viable one, so he has a big growth trajectory ahead of him. The Michael Kors brand isn’t yet as well-known as Coach, which makes his future prospects even greater. There aren’t many mall competitors other than BCBG, chasing his fashion saavy, urbane audience. BCBG tends to be a tad more youthful and contemporary so their apparel fits are more challenging to an audience over 40. Smartly, Michael Kors has focused on ageless accessories, apparel is more of a punctuation to the story. (BCBG has some very formidable accessories, but focuses on clothing.) Kors reports that 62.3% of sales come from accessories and fragrances. Women’s apparel in general, has become more of a commodity, where bags and shoes still offer better turns and pricing power.

The runway is long and wide for a big take-off for Michael Kors!

Copper Market

Sexy soft, metallic and deep copper tones continue for spring 2012.

Color for Spring 2012 women’s apparel and accessories seem divided in two diametrically opposed camps…sizzling hot, over-the-top brights and barely there nudes. These copper-toned, blushing beauties have been around for a few seasons, but seem to be driving the vice of copper even higher!

These “catch me if you can” colors are tender and taunting at the same time. They can be found all over the market from the dainty sequined top and skirt  from BCBG (lower right), Vince’s kitten soft sweater and dress (lower left). the caged Prada heel (upper right) and sporty items like red-hot Sperry’s metallic copper Top-Sider in the middle. They are hugely popular in rose gold toned jewelry and watches (I love  Ippolita’s Rose collection!) and are prevalent in nail colors and beauty, too.

If you are Geisha-pale, a true blond, red-head or rich dark-skinned you can rock these sexy shades. If you are somewhere in the middle, try wearing them on the bottom or on top over a pop of white or black to supply contrasting support. There is something magic about this color family. It is so feminine and seductively suggestive that it has transformational effects on the wearer.

Copper tones are the perfect expression of the mega-watt, lady-like trend in fashion. It is the counter punch to the active-inspired sporty styles that also dominate this spring.

Gucci Gorgeous

The "life changing" Gucci "Noah" pumps.

I have a special affinity for fashion items that are over-the-moon, show stopping,  but were also born a classic beauty. This is a hole-in-one, in a too often, risk averse market. The truth of the matter is that emotion sells clothing and accessories. When the wearer is taken on a fantasy ride, she’s got to have it!    

This heart-pounding, covetable pair of stilettos from Gucci meets the bar of greatness in the best seductress, in a fantasy picture category!  The swanky-panky, sky-high, Gucci “Noah” pump for spring 2012 will take your breath away. Take the helm you will rule the room in this pair of power pumps. The $695 price tag may be worth the virtual tornado you will create wearing them. Don’t worry, expect knock-offs at all price points  in the footwear market.

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