Tough Retail: 7 Ways to Grow Your Consumer Brand

Seismic Changes Are Happening to Retail

Under-employment, stagnant wages, historically high school debt, credit card debt, large healthcare deductibles, staggering urban rent, first homes, weddings and new babies, is there any wonder why Millennials seek value in their discretionary purchases like apparel, accessories, footwear and home?

This is the overhang from a deep recession, the Affordable Care Act and lackluster recovery. It has given rise to the Amazon-effect, outlets, successful discounters like TJX, fast-fashion, rental, consignment and intense comparison shopping. Who can afford to pay full-price?

Practically every retailer and brand is chasing the most cash-strapped generation in decades, because the Millennial generation, ages 15-33 is now the largest population in the US, finally surpassing the much wealthier Baby Boomers and Generation X.

A quote in the Wall Street Journal on May 12, really caught my attention. “Non-discretionary spending on health, insurance, education, and housing has taken an extra 4% out of personal consumption expenditures in 2015 compared with 2000, according to Craig Johnson, president of consulting firm Customer Growth Partners. That has reduced the discretionary spending available for traditional retailers by $500 billon, more than the combined annual sales of Walmart Stores and Costco Wholesale combined.” No wonder  we are seriously over-stored.

Traffic is down at brick and mortar retailers, everyone is trying to explain it, but the reasons are actually quite obvious. There are huge headwinds on spending, so consumers are chasing good deals or staying home.

Online retail, even though it represents less than 10% of all purchases is the fastest growing retail channel. This reflects the ease of comparison shopping, selection and simplicity for insanely time-strapped consumers. It isn’t the best way to browse or make impulse purchases. Who goes on Amazon, just to see what’s new?

Survival Strategies in Tough Times for Consumer Brands

What should apparel, footwear, home and consumer discretionary companies do to combat intense spending headwinds? Here are seven ways to grow in tough times:

Offer brand value. Brands with a consistent, clear identity and experience will rise above the clutter and command higher prices than weak concepts and me-too products. Think Apple, Nike, Under Armour, Kate Spade, Madewell and West Elm.

Be strategically focused on core strengths. It’s necessary to test new things, but focus on your sweet spots, invest in your strengths and best brands. Don’t get romanced with low-value, expensive projects and extensions.

Value great design. Creativity and innovation create demand and pricing power. Big marketing efforts without great products to back them up, won’t fool consumers, who value authenticity.

Look for untapped markets or niche opportunities. For instance, the  underserved plus-size markets for women and men, trending activities, hot fitness trends, growing sports, hobbies, etc..

Increase DTC efforts. Many stores will close, decreasing available doors for your apparel, footwear and consumer products. Your direct to consumer efforts online, with company-owned stores, pop-up stores, partnerships, direct mail etc., will help you control your brand message and destiny.

Think beyond Millennials. Brands with cross-generational “lifestyle” appeal will weather the competitive storm better than discretionary fashion brands just targeting Millennials. Baby Boomers have the greatest wealth in the history of the US and are due to inherit even more, even though they also took a hit during the Recession.

Take risks. This is counterintuitive in bad times. Hire experienced and visionary people who can execute a well-balanced strategy of taking creative risks while covering established business.

 

Some other posts you might enjoy:

7 Common Fashion Brand Management Mistakes

The New Definition of Athletic Apparel

Decoding Millennial Shopping Traits & Habits

 

The Dix & Pond Blog, by Stephanie Bernier is the blog of  Dix & Pond Consulting, a Boston-based, company that consults on business strategy, creative direction, brand experience, trends, product development and merchandising. Clients include retailers, apparel, footwear & consumer companies.  CONTACT US TODAY! 

Thank you for sharing with a friend, if you enjoyed the post! 

 

 

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Are Sporting Goods & Outdoor in a Death Spiral?

Vestis Retail Group Files for Bankruptcy

Another one bites the dust. The Vestis Retail Group, owner of  Eastern Mountain Sports, Sport Chalet and Bob’s Stores of Meriden, CT is filing for bankruptcy. This follows the high-profile bankruptcy filing of Sports Authority of Englewood, CO and the recent closure of Boston-based City Sports stores. Prediction, the sporting goods graveyard will have more big-name corpses by year-end.

I also believe the outdoor, wood beam and hunter green team, Cabela’s, Bass Pro ShopsL.L. Bean and Dick’s Sporting Goods are seriously challenged these days. Because of the uniformity and proliferation of these outdoor/active mega stores, they are no longer the hot destination stores they once were. They’re surely feeling competitive headwinds from many directions. Dick’s will benefit from Sports Authority closures, but you can’t really say you’re a good student, just because the class average goes down.

In my view, the outdoor and sporting goods channels have reached saturation point and every niche has a ceiling. They will have to get smaller and find serious points of differentiation to thrive.

They also have an aging demographic and won’t have the same appeal to Millennials. 45% of this important demographic belong to a minority group (according to the US Census) unlike the Boomers and Generation X before them. The Millennial generation has more varied taste and less money to spend on apparel and accessories.

Apparel on clearance at EMS.

Apparel on clearance at EMS

What’s Happening in The Sporting Goods Channel?

Why is this happening in the sporting goods channel when sneakers are red-hot and athletic apparel has been biggest bright spot in apparel for almost a decade?

1. Amazon is an elephant in the room. According to a Slice Intelligence survey of 3.5 million consumers Amazon had a 43% share of all online sales last November and December. Their enormous selection, comparative deals, fast speed and free shipping are hard to compete with. According to Cowen & Co They are also on track to become the largest seller of apparel in the US, probably beating Macy’s by next year.

2. Sporting goods stores are no longer a key destination for women to buy athletic apparel. As the “athleisure trend” grew, so did the sources women and men have to buy these looks. Lululemon and Under Armour were the pioneers that challenged the category with fashion, quality and higher prices. Now the competition is fierce with traditional retailers increasing their assortments, specialty retailers like Athleta, brand-owned stores, online specialists and many wholesalers adding active to their assortments. Since women buy 80% of all consumer purchases, there is lot less traffic in sporting goods stores.

3. “Athletic inspired”, lifestyle apparel is far more important than performance apparel. The big expansion of active is wearing these clothes out of the gym. Many sporting goods stores and some apparel brands seem to think it is primarily about functionality and sweat reduction, not fashion and compelling design. Frequently, their lifestyle apparel offering is only the classic “outdoor” brands.

Many sporting goods stores devote enormous square footage to apparel and they generally don’t have the fashion chops to compete in a brutally competitive, rapidly changing apparel sector. Who needs another purple mock half-zip?

4. Sporting goods stores used to be the preferred place to buy sneakers. Performance sneakers,” sport-inspired” vulcanized cousins and fashion variations are the trending casual footwear today. Sporting goods retailers have not kept up with sneaker specialists and have treated the category as important as golf equipment. Women can buy “athletic-inspired” footwear from any of their favorite retailers from Forever 21 to Nordstrom today.

5. Youth participation is down trending for many sports. See this chart from Sports Business Journal in August 2015. There are many things going on here from the cost participation, fear of injuries, lack of interest, over specialization in one sport, etc. The drop in participation naturally creates less demand for equipment and related apparel:Youth sports participation rates.

What Should Brands do to Survive in This Climate?

What is an apparel, footwear brand or store to do in this highly competitive market? It demands creating real brand value, innovation, differentiation, targeting and understanding your competitive advantage in the market.

Competing just on price is a fool’s game. Fashion is emotionally driven by fantasy, hope or self-fulfillment, not just technical features or price. Wearable tech optimists, be warned.

Consumers want simple and exciting shopping experiences from brick and mortar or online stores. It’s time for the sporting goods and outdoor retailers to reimagine their stores for today, with nothing being off-the-table. Well conceived and executed brand experiences will turn this negative outlook positive.

 

You might enjoy these previous posts:

The New Definition of Athletic Apparel

Sports Authority Teeters on Bankruptcy- See The Reasons

Decoding  Millennial Shopping Traits & Habits

 

The Dix & Pond Blog is the blog of  Dix & Pond Consulting,  a Boston-based, company that consults on trends and creative direction, brand experience, business strategy, product development, merchandising and provides executive coaching for retail, apparel, footwear & consumer companies.  CONTACT US TODAY! 

Thank you for liking and sharing this, if you enjoyed the post! 

Color Trends 2016/2017 Going Green

The green color family is trending for spring 2016/17.

The green color family is trending for spring 2016/17.

It’s time for change. Green is the color of renewal and rebirth. Going green is a huge fashion color trend for spring 2016/2017. Especially alluring is lady-like, retro pistachio, my vote for color of the season. Also important are rich emerald, olive, dried basil and deep-woods green.

Olives are highly versatile classic neutrals. They are important for safari and military inspired looks and make perfect foils for a range of colors. They pair well with reds, yellows, oranges, pinks, blues and  purples. Olives looks especially sophisticated with the fashionable ultra-pales.

The olives will be key anchors for bottoms, outerwear, tops, shoes and bags. Emerald and pistachio sing on active, tops, career, dresses, accessories, swim and lingerie.

The Dix & Pond Blog is the blog of  Dix & Pond Consulting,  a Boston-based, company that consults on trend and creative direction, brand experience and business strategy, product development, merchandising and provides executive coaching for retail, apparel, footwear & consumer products companies.  CONTACT US TODAY!  or call 617.733.7411

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Primark’s Boston Store- a Retail Force to Be Reckoned With

Primark, the UK-based discount retailer opened their first US store in Boston this month. The low-cost, low margin, fast fashion retailer, is located in the 70,000 square foot, historic Filene’s department store building in Boston’s Downtown Crossing section. They have plans to open 10 more locations on the East Coast by Easter 2016.

Well designed floor sets at Primark

Well-designed floor sets at Primark

I visited the store on Saturday the 26th and found it mobbed with urban shoppers. The location is a tour-de-force for a company that targets 18-35 year old, cash-strapped Millennial demographic. The Washington Street site, of recent decades has been a decaying, retail wasteland. Surrounded by the Financial, entertainment districts and Chinatown. It is far from other residential neighborhoods, but directly across from the highly central Park Street subway stop. The daytime walkable population swells dramatically, from the Financial District and other nearby employers.

Boston is home to three major upscale shopping areas, Copley Place, Newbury and Charles Streets. Many of the world’s best retailers open test stores here, because of the many universities, large population of wealthy international students and tourists, as well as a cosmopolitan, well-heeled population. The mass customer has been grossly underserved in Boston proper, so Primark, H+M and Macy’s in Downtown Crossing offer a strong trifecta for budget-conscious customers.

Seventies items at Primark

Seventies fashion items at Primark

I’m blown away by Primark’s well-merchandised assortment, attractive floor sets, and incredibly low prices, e.g. cotton tees for five dollars, jackets for thirty-five, seven dollar jeans, trendy shoes for ten…The assortment is compelling with strong key item basics and on-trend pieces like Bohemian, seventies-inspired items. It is wearable and stylish, including men’s,women’s, children’s and home.

The offer is more “adult”, less “teenage” than Forever 21 and Old Navy, less contemporary than Zara and less trendy than H+M. They also have a particularly strong intimate apparel department, which could eventually take a bite out of Victoria’s Secret. I couldn’t help thinking, why a frugal customer would scour discounters like TJX, when they can find such depth of selection at Primark?

Sometimes foreign-based retailer’s brand aesthetic doesn’t fit with American styling, color and taste levels. (I think this will hamper Uniglo’s future US expansion.) Primark’s Dublin-designed products feel comfortably appropriate in the US market.

A well done athletic assortment

A well done athletic assortment

Primark is another game changing player in the seismic shift of the Teutonic plates under US retail. The Millennial customer’s high debt levels, surging rent, transportation, entertainment expenses and the cost of staying connected, have had a deflationary effect on apparel pricing. To a great extent this customer is brand agnostic and sees apparel as a commodity. Fast-fashion, discount stores, consignment and apparel rental retailers, have been the beneficiaries of this mega-trend.

I spoke to an eagerly observing Primark executive. He was leaving in a few days to open the King of Prussia store in PA. I said, “Forever 21, Zara, H+M, Kohl’s, Target and J.C.Penney have a lot to worry about with Primark“. He wryly replied “That’s what we hope for.”

Men's clothing is wearable and compelling.

Men’s clothing is wearable and compelling.

Dix&Pond is the blog of Dix & Pond Consulting, Boston-based, product development, creative, branding, business consulting and executive coaching for apparel, footwear & consumer products companies and retail analysts. Follow me to get the latest posts

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Twelve Hot Design Trends in Athletic Apparel

If you still think of women’s active apparel as polar fleece and half-zip poly jackets you’re living in a time warp. Fashion athletic apparel has disrupted and blurred casual lifestyle apparel, like Uber has to transportation. We aren’t going back to formulaic tees and jeans any time soon, as the dominant uniform of women’s weekend casual.

This seismic shift started when market disruptor Lululemon questioned the assumptions that women didn’t want fashion and were not willing to pay for style, comfort and quality in athletic apparel. Until then women’s activewear was an identical twin to men’s, in equally dismal fabrics and devoid of fashion. Under Armour began pushing the envelope in men’s at the same time as Lululemon. Both of these innovative brands were born from a fashion point-of-view, not the footwear industry that used to drive the category.

Dix & Pond Athletic Apparel Trends

Athleisure was born. Women have adopted the fashion, quality performance fabrics and comfort to wear in and out of the gym, at the expense of the traditional jeans and tee businesses.

As one of  the few bright spots in women’s apparel, competition is rising dramatically. Everyone is getting into the game. Athleta, Gap’s active division has elevated themselves from dated “new-age” California looks to a more urban vibe with a wide range of lifestyle items. Tory Burch, Kate Spade and many startup brands have entered the game. The competitive stakes are much higher now, and only “brand relevant” innovators will win. If your company is following, not innovating, your going to feel the squeeze.

Here are twelve significant trends in women’s athletic apparel design. Did your company see them coming?

Sheer madness. Sheer insets and translucent fabrics add cool functionality and peek-a-boo sex appeal, to everything from tops, legging to outerwear.

Under & over. Highly-evolved sports bras are a key classification to be worn layered and alone. Matching “no-show” undies from leaders such as Lululemon, Under Armour, Moving Comfort and others complete the look.

Self reflection. Playful and highly creative, reflective detailing adds function and fun-factor, to all categories of running apparel.

Printed matters. Hip, urban, abstract and geometric prints are driving legging, capris and short sales. Spiritual, “zen-like” yoga wear prints are now soooo 2010.

Back story. Naughty or nice? Back interest…cut outs, layering, lingerie detailing, halters and criss-cross backs, have been heating up top sales.

Booty call. Design and functional back details and shorts are the ultimate “booty call” and driving bottom sales.

Town down. Regular and micro down filled outerwear vests, parkas, anoraks and baseball jackets are ubiquitous and go uptown in styling. Try this, count how many Barbour, Canada Goose and Moncler jackets you see in 30 minutes on an East Coast city street on a December day.

Dress up. One piece ease and comfort, knit dresses are layered over gym clothes, swimwear or worn alone. This hot category is the ultimate multi-tasker from gym to street.

Metro techno. Unique knit and woven technical fabrics with performance properties such as SPF 50, wicking, anti-stink, water resistance, etc. are used in fashion forward, modern styling. Outerwear is a stand-out category, in new fabrications.

Short & sweet. Short-shorts, boy shorts, gym and bikes shorts layered and worn solo are driving sweet sales.

Walk the talk. Graphic typography plays to the mega-trend for self-expression and individualism. Edgy, motivational and descriptive words, quotes and sayings are on tees, tops, jackets and bottoms.

Tony trousers. The market has gone way beyond yoga pants and leggings to drawstring gym pants, knit jeans and “city pants” in comfortable and durable functional knits and techno wovens.

How did your company do?

Dix&Pond is the blog of Dix & Pond Consulting, Boston-based, product development, creative, branding, business consulting and executive coaching for retail, apparel, footwear & consumer products companies. Follow me to get the latest posts

Thank you for liking and sharing this if you enjoyed the post!

A Letter To Mickey Drexler – What Happened To J.Crew?

Dear Mickey,

We need to talk. I thought you were “the one”. I consider myself a classic girl, the type you can bring home to mother, with an individualist fashion sensibility. After a very long loving relationship with J. Crew, I feel we’re drifting apart. You showed me the love, always wanted to please and surprise me. I gave you loads of attention and spent a lot of money on you. Lately our relationship has gotten repetitive, lost its color and doesn’t fulfill my needs. I’m not faithful to you anymore. Let me be specific on where our relationship lost its way:

1. You missed the athleisure trend. No, I don’t do downward dogs, but am very active at 2 gyms. I have blurred the lines between gym clothes and ones “formerly known as casual” in my wardrobe. Lately, I’m tired of shapeless cotton tees, that get little holes at the waist. I’m buying more substantial, expensive, inventive and sexy athletic tops for everyday use. You continue pushing twill cropped pants, when I am buying knit pants that look like jeans and sweats. I’ve never seen a comfortable knit dress in J.Crew.

I had a big crush on Lululemon, but find myself stalking a new love named Athleta. I’m loving athletic inspired outerwear, too. Who would have thought 2 years ago, I would buy a $500 leather/French terry moto jacket from my new crush?

Great outerwear is dominating athleisure apparel.

Great outerwear is dominating athleisure apparel.

You are the master of the casual playlist, taking classic pieces and pairing them in a hipper way. Somehow you missed the macro trend of mixing quality sport-inspired items into one’s everyday wardrobe.

2. You used take me on quality dates. Lately, you seem to be cheaping out, taking me to “fast-fashion ” places. I would rather pay more for a good meal. Why did the fabric qualities go down hill? I’d rather pay $98 at Lululemon for a relationship that will last, than $58 for a quick hook-up.

J. Crew stores lost the sharp focus of Madewell and became cluttered with junk food. Are you distracted by the Zara and Forever 21 effect? They aren’t your competition.

3. I thought you loved tall girls? Many of your clothes don’t fit me. I’m on the tall side (5’9″) and physically fit. Many of your specs are either too short or cut really small. Your customers aren’t all 24, 5′ 4″ and a size 0.

4. You don’t give me the attention you used to. I would never “trash” your catalogs, and always took your calls. The catalogs arouse me, causing emotionally driven online behavior. I would always buy more than needed. I get fewer catalogs now, so you  stopped “playing me” with your enticing images.

A look from J Crew for Spring 2015.

A look from J Crew for Spring 2015.

5.  Something changed. I trusted you to color my world. Some of the colors got very repetitive and harshly un-wearable. Dirty ochre anyone?

Mickey, I will never forget the good times. I’m definitely willing to give us another chance. I think about you often and still drive by your house. I need you to be the reliable source for key items like tees, shirts and sweaters, but mixed with more exciting quality pieces. You have a special place in the mall. You just got in with the wrong crowd.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Blue Color Worker Spring/Summer 2015

Looking at 25″ of snow outside, I’m big-time craving the blue skies of spring and summer 2015. One consolation is that we will be seeing a lot of blue in fashion over the next few months. The “Blue Color Worker” is the backbone of America in deepest navy, Air Force blue, royal, periwinkle, tender baby and blue tint.

The perennial favorite color will be front and center in fashion on everything from handbags, tops, sweaters, dresses, jeans, outerwear, active apparel, accessories, swimwear, shoes, etc. There will be a range of denim washes from light to very dark as well as solid dyed twills.

As MVP of the color spectrum, it can morph sharply nautical, softly sensual or boho seventies. Versatile blue is a power player, the king of casual and an intoxicating pastel.

Pair blues tonally or use navy as a neutral foil against bright primaries, such as navy and citrusy yellow. Navy with tinted pastels are chic and sexy. Combine the spectrum of blues with shades of grey, khaki or optic white.

Blue is the hardest working color family for spring/summer 2015.

Blue is the hardest working color family for spring/summer 2015.

For color seasonal color forecasts, see COLORSCOOP.

 Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Do Fall Short This Season

Salt and pepper, black and white, sweet and sour, contrast brings things to life. The short story is, cropped tops are one of the big fashion trends for Fall 2014. Major trends are in short supply this season, but the mixing of proportions will give you a style update in short order. There are many ways to wear this modern look without short-changing yourself.

Cropped tops and are trending for fall. Layer over tops and tees.

Cropped tops and are trending for fall. Layer over tops and tees.

This is the long and short of it.  If you have the abs, rock the cropped top over pants or long to medium length skirts. I don’t recommend wearing this to the office unless you want your career to be short and sweet. For a wearable look, pair cropped sweaters and tops with longer layering pieces and shirts. This is the way to get a serious style boost without the doing the crunches or “walking a short plank” in the office.

Proceed with caution, midriff baring tops over short shorts and ultra-mini skirts take the look from tasty to torrid. If that is what you are after, it’s to guaranteed to please!

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

Women’s 5 Fall 2014 Fashion Essentials

Stylish women seem effortlessly modern and have a certain je ne sais quoi. What’s the secret? They understand that a great wardrobe is a continuous evolution not a revolution. The fashion-savvy build upon their curated closet seasonally, with a handful of new items that have the power to change everything. Here is my round-up of five essential, trend-right items for Fall 2014, that will simply give you an up-to-the minute look:

Fall 2014 Fashion Must-Haves

Fall 2014 Fashion Must-Haves

1.  The slip-on sneaker. Sneaker style is white-hot. The not-so-humble “slip-on” in modern materials, such as metallics, leather, quilted, perforated, printed or embroidered, has my vote for the casual shoe of the season. Pair them with jeans, skirts, dresses, athletic pants, just about everything, for a comfy update to your fall footwear wardrobe. Think Vans, Steve Madden, Dolce Vita, Tory Burch, Michael Kors, Joie, Vince, Prada, Stella McCartney, Jimmy Choo and just about all the usual suspects.

2. The clutch bag. There is something so elegant, so fresh , “clutching” a bag when everyone else is schlepping a sack over their shoulder. The clutch is a sure glam-slam.

Clutch bags come in envelope or clasp styles or and the more user-friendly wristlet clutch; either way it is an instant fall 2014 style update. I particularly like them in a pop of color, textural metallic or animal print, paired with neutral clothing. Check out Valentino, Alexander Wang, Marni, Proenza Schouler, Smythson, Tory Burch, Michael Kors, Ted Baker, Kate Spade, BCBG and many more.

3. The athletic jean. Jeans are down-trending as women are wearing athletic or “athleisure” looks in and out of the gym. The trend has gone beyond basic yoga pants to spandex blend and nylon pants in 5-pocket jean-styling, cuffed sweats, boyfriend shapes, cargo details, etc.

Pair fitted pants with an oversized sweater, layered tops or sexy top for the gym. Pair baggy sweats, boyfriends or cargos with smaller, close to the body tops. See some of the best at Athleta, Carbon 38, and Net-a-Sporter.

4. The graphic top. “If you see something, say something”. The lowly graphic tee or top has been elevated to fashion status this season. Words have the power to express something about the wearer, simply amuse, suggest or confuse the audience. Text is powerful and playful, a small investment for an instant seasonal update. Look for intarsia sweaters and printed sweats and tees from Madewell, J Crew, Zara, Pam and Gela, Haute Hippie, Free People, Current/Elliott, Alexander McQueen, etc.

5. New outerwear. Outerwear is daily wear and more people see us with our coats on than off. An investment in an updated trench, parka or jacket can change-up your current wardrobe and attitude in an instant.

Look for down-filled, shine, quilted, luxe leathers, pop colors and metallics in puffers, 3/4 styles and cropped moto jackets. I particularly like casual styling in upscale materials. My favorites include Moncler, Burberry, Barbour, SAM., Mackage, Via Spiga and Uniglo.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

 

Fall 2015 Fashion Colors for Women

Are you a little bored with the same old color trend services year after year? Any design director who has been in the business for while starts to recognize the color service without seeing the box. A bigger problem is that many pricey forecasts come out about 18 months in advance. How can they be right? Fashion designers should strive to work closer to season.

Check out a new women’s color trend service for sportswear, active wear, dresses, accessories, intimate and footwear called COLORSCOOP. What sets it apart, is it comes out closer to the season (about 12 months in advance) and is chock full of beautiful, current images to support the forecast. This exciting service comes as a wired-bound book, with Pantone textile references and understandable commentary. Created by a design director for design directors and an economical $495 per season. Get the scoop now, SEE COLORSCOOP for immediate delivery.

Colorscoop is easy-to-use, salable and economical.

Colorscoop is easy-to-use, salable and economical.

Dix&Pond is the blog of Dix & Pond Consulting Creative and strategic consulting for retail, wholesale apparel, footwear, consumer products and branding agencies. Follow me to get the latest posts

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