A “Dear John” Letter to J. Crew

To Mickey Drexler

Dear Mickey,

I write you with a heavy heart. You promised me that things were going to get better between us, but you still seem to be lost. The news around town is your sales are down and your debt rating isn’t great.

For years, I have been faithful to you, buying into your ideas, filling my closet and heart with tees, shirts, pants, dresses and even suits. You were my reliable love, a high-quality guy consistently offering the expected, with enough fashion surprises, that I kept coming back for more. I could always count on you. You made my life easy.

Mark down tee shirts at J Crew.

Markdown tee shirts at J. Crew.

No one could do it better. I never missed a chance to stop by in the mall. I toss most catalogs, but always save J. Crew for my next cup of coffee. Inevitably, I would grab my cell and buy into your fantastic stories once again. You were my Svengali.

When I wrote you months ago, you promised to change, go back to the old Mickey. I think you forgot who you are, the quality, pedigreed guy with colorful new ideas. You were the diamond-in-the-rough, in a sea of mall stores with similarly dismal apparel offerings. You don’t understand the unique place you had in my mind or the mall.

Did you hang with the wrong crowd? Do you think you should play with the fast-fashion girls to be cool? You played their cheap tricks and confused me with your reckless behavior.

As casual apparel got more athletic, you missed putting a J. Crew spin on it. This revolution was about sportiness, comfort and new materials, not the same old fits and fabrics.

Your career team is on a losing streak too, poor fabrics and skimpy fits. They clearly need a new coach.

J Crew career dress.

J. Crew career dress.

Sadly, you are addicted to cropped pants, cashmere cardis and slubby tees. You don’t recognize that even classic girls evolve. Your not thinking clearly. I know you have good genes. Your kid-sister Madewell, is on track to become a star. She has a clear brand direction and a bright future.

I’m sorry to say there is someone else, named Club Monaco. I get contemporary classic fashion-with-a-twist again. I’m willing to pay higher prices for quality in a hipper environment. I’m tired of the dark-paneled woodiness and your chaotic behavior. My current love is handsome, sexy and takes me to new places. He “gets” me.

Club Monaco spring trench.

Club Monaco spring trench.

Maybe someday we will be together again? Good brand management and design is about evolution and reinvention. You need an intervention and to hang with a better crowd. Your loving family hasn’t forgotten the good man you are.

 

You may enjoy these previous posts:

7 Common Fashion Brand Management Mistakes

Color Trends 2016/2017 Going Green

The Dix & Pond Blog, by Stephanie Bernier is the blog of  Dix & Pond Consulting, a Boston-based, company that consults on brand experience, business strategy, trends, creative direction, product development and merchandising. Clients include retailers, apparel, footwear & consumer companies.  CONTACT US TODAY! 

Thank you for liking and sharing this, if you enjoyed the post! 

 

 

 

 

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The New Definition of Athletic Apparel

Athletic Apparel Has Been Permanently Disrupted

Remember when athletic apparel was mostly made by footwear and sports equipment companies? It was budget-priced, logo-driven basic tees, sweats and shorts, sold primarily in sporting goods stores, for working out and active sports. It was the ugly step child to the primary businesses.

Market disruption started about 10 years ago when higher-value athletic apparel started to hit the market by fashion and price pioneers, Under Armour and Lululemon. They were innovators with more costly, functional fabrics, fashion-driven styling and unique branding; think of Under Armour’s powerful mannequins and Lululemon’s yoga cult brand experience.

Their flattering and comfortable styles, outperformed and outlasted their cheaper competitors. Customers found emotional value paying for creative, sexy and fashionable looks at a higher price and started wearing them in and out of the gym. They created “aspirational status” athletic brands.

The athleisure trend took off and has been the biggest trend in apparel for more than 5 years. Active and casual apparel blurred into a new category. The genie is out of the bottle and it is never going back.

Athleta pushes urban lifestyle products.
Athleta pushes urban lifestyle products.

Competition in Athletic Apparel Has Gotten Fierce

As athleisure has grown, the competition for market share has gotten fierce. Many non-athletic brands including Tory Burch (Torysport) and Free People (FP Movement) now offer their own active apparel. Footwear companies like Nike really upped their fashion game and companies are doing designer collaborations like Stella McCartney and Kayne West’s Yeezy for Adidas.

High-end, ecommerce specialists like Carbon 38, and Bandier (online and opening stores), have sprouted up, carrying ediger brands, like Michi and Heroine Sport. Designer ecommerce company Net-A-Porter started Net-A-Sporter.

Lululemon is seriously challenged lately by Gap’s Athleta. Athleta fully understands the blurring of the category with their combination of performance and sophisticated street wear looks (they used to only carry bright colors and the cliché “zen-like” NorCal prints). Lululemon has recently vowed to double-down on market-leading innovation and put a greater focus on performance athletes, in a recent article with Bloomberg.

Lululemon is pushing market-leading innovation.

Lululemon is pushing market-leading innovation.

Retailers like Target, Kohl’s and JC Penney greatly improved their active offerings. Macy’s, late to the athleisure party, now has a big selection in 700+ stores and online. Victoria’s Secret has an growing sports bra and athletic business. In fact, the sport bra  business has seriously dented fashion bras. Fast-fashion stores like Primark, have large active assortments at rock bottom prices.

Primark has rock-bottom prices, like $10 pants.

Primark has rock-bottom prices, like $10 pants.

Active Apparel Distribution Has Been Diluted

Distribution has been widely diluted across all retail channels. Sporting goods stores are no longer where most women buy their athletic apparel. Footwear and sports equipment companies have to sell direct to consumer and forge forward-thinking relationships beyond the sporting goods channel to regain market share.

It’s no wonder retailers like Sports Authority and defunct City Sports didn’t capitalize on this mega-trend. Sporting goods stores have to do more than display apparel in cavernous spaces and start competing head-on with real apparel merchants. They must be discerning, take brand risks and edit out the so-so.

Adidas at Urban Outfitters.

Adidas at Urban Outfitters.

2016’s Definition of Active Apparel

Athletic apparel is two-pronged. A smaller percentage is worn for true performance sports, but the lions’ share is used as casual, lifestyle clothing. Shorts designed for running, are a teenager’s summer staple. Sports bras are worn all day. Leggings and sweats are paired with Uggs for school. Hoodies are everywhere.

Design teams must understand the bulk of their products will never be worn for active sports. Personally, I own at least a dozen Lululemon tops and have never even tried yoga. Active designers simply can’t assign cursory importance to the “lifestyle” part of their business.

The definition of athletic apparel in 2016 is predominantly knit-driven, fitness inspired, comfortable casual apparel that is made of functional and innovative fabrics that can be worn for range of casual uses, including sports activities.

Fierce competition in the women’s and men’s apparel and accessories markets requires real innovation in styling and function. I’m not just talking “anti-stink” here, but unique and compelling designs as trend relevant as the underlying brand. The emotional connection to an active lifestyle is more important than the intended use of the clothes.

The world doesn’t need another ordinary half-zip. If the label was removed would anyone recognize your brand? What’s compelling about your products? The innovative brands will have pricing power, the copy-cats will experience significant mark downs and price deflation.

 

The Dix & Pond Blog is the blog of  Dix & Pond Consulting,  a Boston-based, company that consults on trend and creative direction, brand experience and business strategy, product development, merchandising and provides executive coaching for retail, apparel, footwear & consumer products companies.  CONTACT US TODAY!  or call 617.733.7411

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No Surprise, Sports Authority Teeters on Bankruptcy

Sports Authority misses interest payment

Update. Since this post was written, Sports Authority has since filed for bankruptcy protection…

Sports Authority, the Englewood, Colorado based sporting goods apparel and equipment mega-store has missed an interest payment on debt and bankruptcy is rumored. I can’t say this news surprises me.

What blows me away is that they are in the two hottest sectors of the apparel and footwear industries, athletic apparel and sneakers and couldn’t capitalize on it. We are in a multi-year athleisure trend, the wearing of sports apparel in and out of the gym, disrupting casual apparel and knocking even the venerable jeans business down a peg or two.

What’s wrong at Sports Authority?

Sports Authority is a big store with an enormous selection of sporting goods and apparel. The stores are dimly lit and cavernous, sort of like a warehouse club without the bright lighting, wide aisles and good deals. A visit to Sports Authority means walking long distances through a sea of me-too sweats and hoodies. There are no clear paths or sight lines. They are located in suburban settings, not particularly convenient for those key Millennial shoppers without easy transportation.

For a carrying products that consumers use in the happiest times of their lives, this store is seriously, no fun. They have tons of stuff, allowing little room for discovery. Great retail is emotional theater and Sports Authority falls flat. Bad music, poor lighting, safe selections, old technology and no creative displays. You are on a self-guided tour of a depressing warehouse. They try to be everything to everybody. They are water on the camp fire.

They could benefit from about 50% less SKUS and some focus on the hottest lines and equipment. Too much inventory and no foot traffic = missed loan payment. This store gives equal billing to down-trending golf product as red-hot sneaker lines. Their relatively small sneaker assortment in relation to their size, abdicates the business to mall competitors like Champs and Foot Locker.

The apparel assortment is the retail equivalent of safe-sex, run of the mill products from most of the usual suspects. Why not take a chance on some of the upstart creative athletic brands, mostly found online? Why not an area for discovery of new brands? How about some exclusives? Champion looks way better at Target. “Move on folks, nothing to see here.”

Where’s the creativity to drive traffic? How about fitness demonstrations, classes and athlete appearances? Healthy free snacks? Basketball half-court? Equipment testing areas? Contests? New lighting?  Hip music? You get the picture. Give up some SKUS to free up the dollars for the fun quotient. Tug at my emotions.

All retailers exist in a highly competitive environment today. Consumers are seeking the best experiences for their dollar. Whether it is a simple transaction on Amazon or a red-carpet experience at Neiman’s. They seek rewarding and entertaining retail experiences.

Bauer “Own The Moment” Experience Store

Sadly for Sports Authority, today was the day I decided to visit the new Own The Moment Hockey Experience Store by Bauer (Performance Sports Group, Exeter, NH), in Burlington, MA. My advice to any hockey store within a 100 mile radius, it’s time to retire. This store is state-of-the art retail theater at it’s finest. I see a lot of retail stores and this one takes my breath away. In fact, I just may learn to skate.

There is a huge selection of thoughtfully placed equipment and apparel in beautiful displays with spot halogen lighting. Halogen has a way of making things more precious. It’s like a futuristic hockey museum, with wide spacious aisles from front to back and in between. Everything is precisely displayed. You are intrigued to wander around corners, each area more enticing than the last.  In addition to a big open video viewing area, they even have an in-store ice rink for testing the latest equipment. They offer everything hockey for men, women and kids.

They truly capture the powerful athleticism of the sport. The testosterone soaked displays, images and edgy mannequins, got my heart racing. Who is that bearded guy anyway? Who knew hockey equipment could be so damn compelling?

A destination to visit, this store is an outstanding example of retail as entertainment.

The Dix & Pond Blog is the blog of  Dix & Pond Consulting,  a Boston-based, company that consults on trend and creative direction, brand experience and business strategy, product development, merchandising and provides executive coaching for retail, apparel, footwear & consumer products companies.  CONTACT US TODAY!  or call 617.733.7411

Thank you for liking and sharing this, if you enjoyed the post!  Follow me to get the latest posts!

 

4 Hot Home Decor Trends for 2016-2017

There are four big trends in home textiles and hard home for 2016-2017. I call them “Craft”, “World View”, “Fresh Take” and “Silver Mining”.

Consumers value things that are authentic and have a sense of handcrafted individuality in an tech-obsessed world. These tactile, handmade, hand-embroidered, washed and deconstructed, bed linens, decorative pillows, throws, rugs and towels provide grounding, in a world filled with man-made anxiety. This crafted aesthetic carries over into storage baskets, lamps, vases, mirrors, trays and other hard home décor accessories.

In general home textiles are more casual in material or spirit, less refined and flat. Big soft home trends include “luxe-casual”, the combination of luxurious fabrics or materials combined in casual prints or with rustic weaves; copious textural mixing, embroidery, novelty decoration such as beading or applique and voluminous oversized knitting.

Important colors include the neutral white and ivories, pastels emerge, especially purples and pink, a full spectrum of blues and the continuance of grey as a key color for livable master bedrooms and baths.

Patterns include ethnic prints and geometrics, embroideries and tie-dye in casual, washed fabrics or rich, high-count textiles; sweet flower prints, floral embroideries and menswear looks.

Fabrics are dominated by casual natural 100% cotton, linen, rustic wools and mohair.

I expect these hot home textile and décor trends will continue well into 2017.

Craft Trend Home 2016 - Handmade, rustic and textural textiles and accessories

Craft Trend Home 2016 – Handmade, rustic and textural textiles and accessories

World View Trend Home 2016 - Boho and luxe ethnic and handcrafted textiles and accessories

World View Trend Home 2016 – Boho and luxe ethnic and handcrafted textiles and accessories

Fresh Take Trend Home 2016 - Feminine soft colors, textures and floral textiles and accessories

Fresh Take Trend Home 2016 – Feminine soft colors, textures and floral textiles and accessories

Silver Mining Trend Home 2016 - Grey colors and textures from crafted to metallic textiles and accessories

Silver Mining Trend Home 2016 – Grey colors and textures from crafted to metallic textiles and accessories

 

You might enjoy these other posts:

4 Big Trends in Bath Decor 2016-2017

Simple Holiday Home Decor 2016-17

Tough Retail: 7 Ways to Grow Your Consumer Brand

 

 

The Dix & Pond Blog, by Stephanie Bernier is the blog of  Dix & Pond Consulting, a Boston-based, company that consults on business strategy, creative direction, brand experience, trends, product development and merchandising. Clients include retailers, apparel, footwear & consumer companies.  CONTACT US TODAY! 

Thank you for sharing with a friend, if you enjoyed the post! 

How to Increase Traffic & Conversions on Your Ecommerce Website

Most ecommerce companies say they their number one goal is to increase visitor traffic and conversions.

The Internet is enormously competitive and crowded today. BTC and BTB ecommerce companies need to be doing everything possible to be found in searches and from online and offline marketing techniques. This is equally important for startups, established brands and long time retail websites.

Some startup entrepreneurs have a great looking website and are surprised by how few sales they are making. They frantically wonder, “How can I get more viewers to my site?” Some retailers have been selling online for years and see visits to their site down trending and bounces rising. They are in panic mode asking “Why is my site getting less traffic and conversions? Should we be trying new marketing strategies or a redesign?”

There are many things you can do to improve your traffic. Here is an eight point checklist on the best ways to increase visits to your fashion apparel, accessory, footwear, home or consumer product site. CLICK TO READ THE CHECKLIST.

How to increase your web traffic

The Dix & Pond Blog is the blog of Dix & Pond Consulting,  a Boston-based, company that consults on business and brand strategy, product development, creative direction, merchandising and executive coaching for apparel, footwear, home & consumer products companies.

Thank you for liking and sharing this, if you enjoyed the post!  Follow me to get the latest posts!

Decoding Millennial Shopping Traits & Habits

Decoding Millennial female shopping habits has become an obsession for companies, marketers, researchers and bloggers alike. Because this group is so large, the Millennial female is seen as the present and future of retail and understanding her is key to their success. There is endless hypothesis on what she wants and how she shops.

Millennials represent almost a quarter of the US population.

Millennials represent almost a quarter of the US population.

Who are Millennials?

According to the US Census Bureau Millennials are people born between 1982 and 2000. That makes them 33 to 15 years old. This group represents 83.1 million people and is more than one quarter of the US population. Baby Boomers, the formerly largest population group, is those born between 1946 and 1964. They are ages 69 to 51. Obviously Baby Boomers are getting smaller as the group ages. However they are still a large group and the wealthiest population in US history, so cannot be overlooked, by retailers.

Defining Millennial people ranging in age 15-33 as one homogeneous group, has it’s pitfalls. The life stages of teen priorities versus a young adult building a grown-up life, are quite different.

Teen’s lives focus on their school career, friends, social events, sports and maybe a part-time job. They generally want to “fit-in” with peers. Their money is mostly spent on fashion, technology and entertainment.

Young adults post-college, are socializing, building careers, getting married, setting up first homes and having children. They are socially influenced, but with maturity, they lean more toward more individualism. They are entering the part of their lives when they start to be adult consumers for wedding services, home goods, cars, insurance, housing, etc.

There are some generalizations you can make for all Millennials:

  • They are very budget conscious and serious deal seekers. Obviously, teens have limited spending power. Young adults are coping with weak employment, stagnant wages, unprecedented school debt and dealing with rapidly rising rents, as they start making larger, adult life purchases.
  • They are digitally savvy. The younger Millennials have grown up with technology all their lives.
  • Because of technology they access information and discover new brands continuously. They are very informed, brand aware and also brand agnostic for many items. They move on quickly to the next big thing.
  • They are very influenced by peers through social media and word-of-mouth.
  • They love to “share” the shopping experience.
  • They are more racially diverse than previous generations, because of immigration and higher birth rates in some groups. According to the US Census, 44.2 percent of Millennials are part of a minority race or ethnic group (other than non-Hispanic white).

Big Shifts in Retail Because of Millennials

It is no wonder why certain shopping channels or habits, have risen dramatically in the past several years, as they are driven by Millennial shoppers:

  • Fast Fashion: This frugal, diverse group has driven the meteoric rise of fast fashion stores such as Forever 21, H&M, Zara, Old Navy and will ensure the success of US newcomer Primark. These fast turning, cheap stores are just what the budget conscious Millennial wants. She can find a wide range of looks to meet her diverse cultural tastes. Being brand agnostic for apparel, the deal is more important than the label.
  • Online and brick and mortar consignment stores: The market for consignment of apparel, handbags accessories, jewelry and shoes is booming. This is a perfect solution for the budget conscious and brand aware Millennial. She can consign her discards on the same site as she picks up used, pricey branded items at a fraction of the cost. See sites such as Poshmark, ThredUp and Tradesy.
  • Rental fashion sites: Millennials drive the sharing economy. These tight-fisted, brand aware females get the brands they love on rental or rent to purchase sites of designer, everyday, wedding, plus size and maternity clothes such as Rent The Runway, Le Tote, Mine for Nine, Gwynnie Bee and Borrowing Magnolia.
  • Mass customization: The individualist Millennial has driven the trend of brand customization online for apparel, sneakers, handbags, jewelry, etc.
  • Social shopping: Millennials love to share… their photos, purchases, experiences and thoughts, like no generation before. Social sharing sites like Instagram, SnapChat, Pinterest, Facebook, etc. give them a platform for approval or to boast about their fashion finds. They can shop while simultaneously sending photos to friends for approval. They can see what friends are already wearing, too.
  • They do their research: This is the information generation. They do their homework online before making a purchase. They scout out the best deals, look for coupons and comparison shop to stretch their budget. More often than not they make the final purchase in-store however. E-commerce has grown tremendously, but brick and mortar sales still represent over 90% of retail sales.

In review, if targeting the Millennial customer you have to consider her life stage and culturally diverse tastes. She can’t be thought of as like-minded thinkers. Millennials  like to engage with brands that share their values, but can be brand agnostic and fickle. This is the greatest information and sharing generation, that loves to score a great deal.

Dix&Pond is the blog of Dix & Pond Consulting, Boston-based, product development, creative, branding, business consulting and executive coaching for apparel, footwear, home & consumer products companies and retail analysts. Follow me to get the latest posts

Thank you for liking and sharing this, if you enjoyed the post!

Vintage & Novelty Denim Trending For Fall 2015

For fall 2015, there is a resurgence in denim, the all-American fashion staple. Novelty jeans, new silhouettes and denim-related, casual dressing are refreshingly new again. I call this fashion trend “American Vintage”.

We never quite fall out of love with denim. After several years of down-trending due to the growth of athleisure, jean sales are starting to perk up again. Surely women will not drop their comfy activewear bottoms for good, however. They have become staples in and out of the gym, with fashion brands offering a wide range of comfortable knit and woven gym pants, way beyond basic yoga pants and leggings.

Also, polyester/spandex pants are practically indestructible, but women’s wardrobes may be reaching critical mass with these long-lasting pants, just as they were with high-quality, premium denim jeans.

Flares, ripped, handcrafted and vintage denim looks are trending for fall 2015.

Flares, ripped, handcrafted and vintage denim looks are trending for fall 2015.

The return of the flare bottom and higher-rise waists, as well as novelty handcrafted, patchworked, ripped, distressed and embellished denim, is giving women new reasons to buy jeans again, after years of skinny jean dominance. I particularly like jeans from Frame, Rag and Bone, RtA Denim and Current Elliott. Flares will gain steam going into 2016.

Look for easy tees, plaid shirts, romantic tops, chambray and denim shirts. Retro vulcanized sneakers and high-tops complement the vintage vibe. The palette is a classic range of washed blues, khaki and whites.

Dix&Pond is the blog of Dix & Pond Consulting, Boston-based, product development, creative, branding, business consulting and executive coaching for apparel, footwear, home & consumer products companies and retail analysts. Follow me to get the latest posts

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Flaming Hot – Warm Color Trend in Home & Fashion

Go from the frying pan into the fire. Flaming hot maraschino, tomato, mandarin and pumpkin colors are trending in home décor and fashion accessories for fall 2015. These in-your-face, sizzling shades are creating fashion flare-ups everywhere they go.

This powerful fall color trend is best used in small does for maximum effect. In home furnishings warm, bright colors are on pillows, sheets, towels, lamps, rugs, vases, tabletop, etc. They add a playful pop and seasonal update to neutral rooms and tablescapes. They look especially good when paired with greys. clean white and navy.

Warm colors add serious pop to home décor and fall 2015 fashion.

Warm colors add serious pop to home décor and fall 2015 fashion.

Hot, bright colors say uber-sexy or athletic, like no others, on fashion accessories or apparel. A red-hot handbag, pair of shoes, lingerie, dress, puffer, jean, top or nail color has the power to steal scenes. Again, restraint is key here, overdoing can send you down in fashion flames. Pair best with neutrals, denim, navy and black.

Dix&Pond is the blog of Dix & Pond Consulting, Boston-based, product development, creative, branding, business consulting and executive coaching for apparel, footwear, home & consumer products companies and retail analysts. Follow me to get the latest posts

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Primark’s Boston Store- a Retail Force to Be Reckoned With

Primark, the UK-based discount retailer opened their first US store in Boston this month. The low-cost, low margin, fast fashion retailer, is located in the 70,000 square foot, historic Filene’s department store building in Boston’s Downtown Crossing section. They have plans to open 10 more locations on the East Coast by Easter 2016.

Well designed floor sets at Primark

Well-designed floor sets at Primark

I visited the store on Saturday the 26th and found it mobbed with urban shoppers. The location is a tour-de-force for a company that targets 18-35 year old, cash-strapped Millennial demographic. The Washington Street site, of recent decades has been a decaying, retail wasteland. Surrounded by the Financial, entertainment districts and Chinatown. It is far from other residential neighborhoods, but directly across from the highly central Park Street subway stop. The daytime walkable population swells dramatically, from the Financial District and other nearby employers.

Boston is home to three major upscale shopping areas, Copley Place, Newbury and Charles Streets. Many of the world’s best retailers open test stores here, because of the many universities, large population of wealthy international students and tourists, as well as a cosmopolitan, well-heeled population. The mass customer has been grossly underserved in Boston proper, so Primark, H+M and Macy’s in Downtown Crossing offer a strong trifecta for budget-conscious customers.

Seventies items at Primark

Seventies fashion items at Primark

I’m blown away by Primark’s well-merchandised assortment, attractive floor sets, and incredibly low prices, e.g. cotton tees for five dollars, jackets for thirty-five, seven dollar jeans, trendy shoes for ten…The assortment is compelling with strong key item basics and on-trend pieces like Bohemian, seventies-inspired items. It is wearable and stylish, including men’s,women’s, children’s and home.

The offer is more “adult”, less “teenage” than Forever 21 and Old Navy, less contemporary than Zara and less trendy than H+M. They also have a particularly strong intimate apparel department, which could eventually take a bite out of Victoria’s Secret. I couldn’t help thinking, why a frugal customer would scour discounters like TJX, when they can find such depth of selection at Primark?

Sometimes foreign-based retailer’s brand aesthetic doesn’t fit with American styling, color and taste levels. (I think this will hamper Uniglo’s future US expansion.) Primark’s Dublin-designed products feel comfortably appropriate in the US market.

A well done athletic assortment

A well done athletic assortment

Primark is another game changing player in the seismic shift of the Teutonic plates under US retail. The Millennial customer’s high debt levels, surging rent, transportation, entertainment expenses and the cost of staying connected, have had a deflationary effect on apparel pricing. To a great extent this customer is brand agnostic and sees apparel as a commodity. Fast-fashion, discount stores, consignment and apparel rental retailers, have been the beneficiaries of this mega-trend.

I spoke to an eagerly observing Primark executive. He was leaving in a few days to open the King of Prussia store in PA. I said, “Forever 21, Zara, H+M, Kohl’s, Target and J.C.Penney have a lot to worry about with Primark“. He wryly replied “That’s what we hope for.”

Men's clothing is wearable and compelling.

Men’s clothing is wearable and compelling.

Dix&Pond is the blog of Dix & Pond Consulting, Boston-based, product development, creative, branding, business consulting and executive coaching for apparel, footwear & consumer products companies and retail analysts. Follow me to get the latest posts

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Top Women’s Casual Shoe Trends for Fall 2015

The Top Casual Women's Footwear Trends For Fall 2015

CLICK THE PHOTO TO SEE THE SLIDE SHOW

THE TOP WOMEN’S CASUAL FOOTWEAR TRENDS                 

There are five big trends in women’s casual footwear for fall 2015. Look for strong athletic inspiration, vintage looks, under-construction, simple styling, ultra-comfort and the contrast of glamour with sportiness.

Vintage Sport: Simple, vintage, vulcanized shoes continue to be a strong trend for fall 2015. Look for hipster sneakers, slip-ons, boxing and basket ball styles, as well as rubber soles on leather-upper boots and shoes. These under-constructed, athletic-inspired shoes pair with skinny, boyfriend jeans, skirts and athletic pants.

Seventies Bohemian: Under-constructed, hippie sandals and boots complement the retro, seventies, bohemian, fashion trend. There is a resurgence of suede, tan leathers, cork, stacked heels, lug soles, chukkas, ankle boots, sherpa and fringe details. Reemerging flared jeans require higher-heeled boots, sandals and shoes.

Easy Living: Comfort is a mega-trend in casual shoes. Soft, bend and stretch ballerinas, slip-ons, lace-free styles, brogues with rubber soles and driving moccasins, in a range of colors, patterns and materials are endlessly wearable for work and on the weekends.

Looking Sharp: Very pointed toes emerge in women’s ballet flats, Mary Janes, loafers, menswear looks, booties and lace-ups in suedes, patterns, metallic, rustic and patent leathers. These pair well with pants, short skirts and jeans.

Glam Sport:  Sport shoes go glamorous. Sneakers, loafers and shoes with rubber bottoms get a serious dose of cosmopolitan in metallic, patent leathers and edgy details. These pair well with urban minimalist and athletic looks.

CLICK HERE TO SEE THE SLIDE SHOW

Dix&Pond is the blog of Dix & Pond Consulting, Boston-based, product development, creative, branding, business consulting and executive coaching for retail, apparel, footwear & consumer products companies. Follow me to get the latest posts

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