There are four big trends in home textiles and hard home for 2016-2017. I call them “Craft”, “World View”, “Fresh Take” and “Silver Mining”.
Consumers value things that are authentic and have a sense of handcrafted individuality in an tech-obsessed world. These tactile, handmade, hand-embroidered, washed and deconstructed, bed linens, decorative pillows, throws, rugs and towels provide grounding, in a world filled with man-made anxiety. This crafted aesthetic carries over into storage baskets, lamps, vases, mirrors, trays and other hard home décor accessories.
In general home textiles are more casual in material or spirit, less refined and flat. Big soft home trends include “luxe-casual”, the combination of luxurious fabrics or materials combined in casual prints or with rustic weaves; copious textural mixing, embroidery, novelty decoration such as beading or applique and voluminous oversized knitting.
Important colors include the neutral white and ivories, pastels emerge, especially purples and pink, a full spectrum of blues and the continuance of grey as a key color for livable master bedrooms and baths.
Patterns include ethnic prints and geometrics, embroideries and tie-dye in casual, washed fabrics or rich, high-count textiles; sweet flower prints, floral embroideries and menswear looks.
Fabrics are dominated by casual natural 100% cotton, linen, rustic wools and mohair.
I expect these hot home textile and décor trends will continue well into 2017.
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The Dix & Pond Blog, by Stephanie Bernier is the blog of Dix & Pond Consulting, a Boston-based, company that consults on business strategy, creative direction, brand experience, trends, product development and merchandising. Clients include retailers, apparel, footwear & consumer companies. CONTACT US TODAY!
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