French Dressing – Summer 2013

We live in a global market of micro fashion trends. Apparel brands create their own reality to serve their fans. There are few really big trends that are so salable, so wearable, that they bubble up all over the market simultaneously. A tad nautical, combined with a pinch of early sixties ingénue, French Dressing is summer 2013’s most enchanting big fashion trend.

French Dressing is reminiscent of the endlessly chic style of French women, who are masters of remixing classics in fresh combinations. The contrast of gender-neutral graphic stripes and dots with full-blown feminine styling, delivers an irresistible knock out punch. The combination of sport and sweet is modern and ageless.

French Dressing is summer 2013's most chic and wearable trend.

French Dressing is summer 2013’s most chic and wearable trend.

The colors are summer’s most versatile neutrals, deep navy and pure white, sprinkled with a touch of bloody Mary and periwinkle blue.

Dresses are especially important including fit and flares, halters and shifts. There are both 60’s structured woven dresses and simple knit sheaths. Bottoms include white denim, boyfriend jeans and shorts, printed and lace shorts, pencil, short-flared and 5-pocket skirts. Tops include boat, cowl and crew necklines. Retro looking swimwear includes flattering under-wire bikinis and 50’s style one-pieces. Fabrications are very casual, such as twill/spandex, seersucker, cotton and linen knits.

The footwear is casual, with platform, tie and flat espadrilles, smoking slippers, pointy-toe flats and vulcanized sneakers. Slouchy straw totes, retro and aviator sunglasses complete the look.

Parlez-vous Français?

Dix&Pond is the blog of www.dixandpond.com Creative and strategic consulting for retail, wholesale apparel,  footwear, consumer products and branding agencies. Follow me to get the latest posts

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