To the casual observer color evolution is so slow, it is to be missed. Color trends advance steadily but significant palette changes don’t appear obvious until seen in retrospect. It is easy to identify in decades, like the good-time pastels of the 50’s and the anti-establishment avocados and golds of the 70’s. Colors in fashion, accessories, beauty and home sprout, grow, peak and die. Palettes and ranges crossover during this process. It is always a reflection of the social mood.
We are in an explosive color phase now. Spring/Summer 2012 showcased some of the brightest colors we have seen in decades. Neons, Tangerine Tango (the Pantone color of the year) and uber brights. Color-blocking, colored accessories and colorful nail colors competed for our attention and dollars in a less than stellar economic environment, (i.e. Coach’s new Legacy collection for fall). When times are tough, color takes us out of our collective funk.
Color watchers look for emerging shades that haven’t made the scene in a while. Their dormancy gives them freshness, like the new kid on the block. For fall 2012 we have a jaded outlook, and teal is the current must-have. Green-tinged blues are the new-found friend. These deep-water shades are calming, rich and pair well with blues and pops of gold. A jaded outlook is sprouting in apparel, accessories, beauty and home decor and expect it will continue into next year.
My personal obsession this fall is with Furla’s rubber “Candy Satchel” in Pavone!
Dix&Pond is the blog of www.dixandpond.com Creative and strategic consulting for retail and wholesale apparel, shoe and consumer product companies.