There is a graying of America going on and I’m not talking about an aging population or a bestselling novel. Gray is the trending neutral color that has taken the apparel and home markets by storm, fog, stone, graphite, and black pearl. Grays are a modern choice for clothing, shoes, handbags, accessories, beauty, nail color, home decor, textiles, wallpaper and paint.
No other color is at once elegant, sporty, sexy and sophisticated for sportswear, dresses and lingerie. Gray is the perfect transitional color. In apparel, gray is the modern foil to pair with the omnipresent bright and neons shades instead of comic strip black. It transports pastels from saccharine to cosmopolitan. Head-to-toe tonal grays are the essence of impeccable taste and 50’s chic. Even the most dedicated black and white urbanites can update their uniform and soften their edge with nifty shades of gray.
Gray has become a basic in towels, sheets, rugs and pillows. In home decor, gray is the perfect backdrop for strong colors like chartreuse, red or inky blues. It creates a calming retreat when paired with ivory, pinky purples, creamy aqua or whipped butter. Gray is black’s kinder, gentler, cousin. For maximum impact, when combining grays, contrast textures like shiny and matte, fluffy and smooth, to up the style quotient.
Fashion is a reflection of the social mood. I guess we are in the mood for a calmer, gentler time.
Dix&Pond is the blog of Dix&Pond…creative and strategic consulting for retail, wholesale, analysts and investors.