When shopping brick and mortar, I try to let myself be led by the call of great merchandise. I never shop recreationally, since I spend so much time in stores. I want to be transfixed and enticed by products so compelling, that I am stopped in my tracks. This is a rare and special occurrence. More often than not, when perusing shoe departments, I stop short at the sight of Miu Miu shoes (the Prada sister brand). These over-the-top, scene-stealing pumps, stilettos, sandals and sneakers bring me to my wobbly knees. These sexy, shiny, jewel encrusted shoes are for the wanna-be bad girl, in all of us. Miu Miu has the ability to take me on a fantastic journey without leaving home!
Miu Miu is designer Miuccia Prada’s nick name, pronounced Miou, Miou. She started this avant-garde line of apparel, shoes and accessories in the early nineties, as a slightly less expensive line to Prada. A serious growth story, Prada CEO Patrizio Bertelli, expects the Miu Miu brand to double from around $500 million. You get rewarded for exceptional work!
You have to have a certain jet set lifestyle to don these duds. The average mortal, even if they can afford the pricey shoes, doesn’t live the life. I suspect they are selling millions of dollars worth of hope and worn on rare occasions, unless you are a middle eastern princess , Russian oil oligarchess or American reality star!
dix & pond is the blog of dix& pond consulting.